Consumers' intention to use online food delivery services: A meta-analytic structural equation modeling approach

IF 8.6 2区 管理学 Q1 BUSINESS
Weisheng Chiu, Frank Badu-Baiden, Heetae Cho
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引用次数: 0

Abstract

Numerous studies have investigated the variables that are associated with individuals' behavioral intention to use online food delivery (OFD) services. However, some studies have shown inconsistent findings in relationships between different variables. This study aims to examine the influential factors leading to consumers' behavioral intention to use OFD services. The meta-analytic structural equation modeling approach was used to examine the research model, which involved reviewing and analyzing 60 studies with 61 independent samples (N = 25,390). The results revealed that convenience had a significant influence on perceived ease of use but did not directly affect perceived usefulness. Price-saving orientation significantly influenced consumers' perceptions of ease of use and usefulness. Additionally, significant relationships were found between perceived ease of use, perceived usefulness, and perceived trust, and these factors ultimately resulted in the usage intention of OFD services. Overall, the findings theoretically contribute to the extant literature on OFD services and can help companies develop better OFD services to ensure continuous usage by consumers.

消费者使用网上送餐服务的意向:元分析结构方程模型方法
许多研究调查了与个人使用网上送餐(OFD)服务的行为意向相关的变量。然而,一些研究表明,不同变量之间的关系并不一致。本研究旨在探讨导致消费者使用网上送餐服务行为意向的影响因素。本研究采用元分析结构方程模型法对研究模型进行检验,包括回顾和分析 60 项研究的 61 个独立样本(样本数=25,390)。结果显示,便利性对感知易用性有显著影响,但并不直接影响感知有用性。省钱导向对消费者的易用性和实用性感知有重大影响。此外,还发现感知易用性、感知有用性和感知信任之间存在重要关系,而这些因素最终导致了消费者对 OFD 服务的使用意向。总之,这些研究结果在理论上有助于对外部数据服务的现有文献,并能帮助企业开发更好的对外部数据服务,以确保消费者的持续使用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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