Governing the Resilient Self: Influencers’ Digital Affective Labor in Quarantine Vlogs

IF 5.5 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2024-05-07 DOI:10.1177/20563051241247749

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引用次数: 0

Abstract

This article explores quarantine vlogs on YouTube to examine the cultural production of influencers during the early days of the COVID-19 pandemic. By using a grounded theory approach to analyze 9 quarantine vlogs filmed by woman creators along with 480 user comments, this article argues that quarantine vlogs are shaped by influencers’ competing desires of (1) offering care and soothing content to the viewers and (2) instrumentalizing the discontents of the pandemic moment as a neoliberal device to preserve their aspirational self. In quarantine vlogs, influencers interact with their audiences by recognizing the emotional and mental strains of navigating the pandemic or their relative privilege, while they reframe the pandemic experience as an opportunity for productivity and self-growth. Consequently, influencers engage in significant affective labor and self-governance during a global health crisis to establish a resilient persona and maintain their online visibility.

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管理有复原力的自我：隔离博客中影响者的数字情感劳动

本文探讨了 YouTube 上的隔离视频录像，以研究 COVID-19 大流行初期有影响力者的文化生产。通过使用基础理论方法分析 9 篇由女性创作者拍摄的隔离 vlog 以及 480 条用户评论，本文认为，隔离 vlog 是由有影响力者的竞争欲望所塑造的：（1）为观众提供关怀和抚慰内容；（2）将大流行时期的不满情绪作为一种新自由主义手段来维护其理想中的自我。在 "隔离 "类视频博客中，影响者通过认识到大流行或其相对特权所带来的情感和精神压力，与受众进行互动，同时将大流行经历重塑为生产力和自我成长的机会。因此，在全球健康危机期间，有影响力的人进行了大量的情感劳动和自我管理，以建立一个有弹性的形象，并保持他们在网上的知名度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.