{"title":"How does the proenvironmental behavior of rural B&B customers develop from a sensescape perspective?","authors":"Xingxing Peng , Meixin Liu , Xiaorong He","doi":"10.1016/j.ijhm.2024.103776","DOIUrl":null,"url":null,"abstract":"<div><p>Customers’ proenvironmental behaviors (PEBs) are important in the sustainable development of rural bed and breakfasts (B&Bs). This study uses a mixed research approach based on embodied cognitive theory and a stimulus<img>organism<img>response (SOR) framework to explore the mechanism of the influence of the sensescape on customers’ PEBs based on a case study of rural B&Bs in China. The results show that (1) four dimensions of the sensescape, but not the tastescape, have a direct positive effect on customers’ PEBs and that the visualscape has the greatest direct effect; and (2) place attachment and mental restoration respectively play mediating roles in the relationship between the sensescape and customer PEBs. This study has theoretical and practical implications.</p></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":null,"pages":null},"PeriodicalIF":9.9000,"publicationDate":"2024-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0278431924000884","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Customers’ proenvironmental behaviors (PEBs) are important in the sustainable development of rural bed and breakfasts (B&Bs). This study uses a mixed research approach based on embodied cognitive theory and a stimulusorganismresponse (SOR) framework to explore the mechanism of the influence of the sensescape on customers’ PEBs based on a case study of rural B&Bs in China. The results show that (1) four dimensions of the sensescape, but not the tastescape, have a direct positive effect on customers’ PEBs and that the visualscape has the greatest direct effect; and (2) place attachment and mental restoration respectively play mediating roles in the relationship between the sensescape and customer PEBs. This study has theoretical and practical implications.
期刊介绍：
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.
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