Pipatpong Fakfare , Noppadol Manosuthi , Jin-Soo Lee , Pornpisanu Promsivapallop , Heerae Kang , Heesup Han
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引用次数: 0
Abstract
Small island destinations possess fragile ecosystems that are susceptible to the effects of tourism. Ensuring sustainability in these destinations is undoubtedly of utmost importance. This research delved into the fundamental cognitive, affective, and normative processes underlying tourists' intentions toward ecological protection, water conservation, and waste reduction during their visits to small island destinations. Additionally, the study examined the moderating role of environmental protection activities in everyday life. Cutting-edge statistical methods, specifically generalized structured component analysis with measurement errors incorporated and necessary condition analysis, were applied to validate a theoretical model and uncover the crucial factors influencing tourists' intentions concerning environmental protection. The findings categorised the predictive constructs into four groups: necessary and sufficient, necessary but insufficient, unnecessary but sufficient, and unnecessary and insufficient. Our findings shed light on the essential and/or nonessential factors that shape tourists’ ecological intentions in small island destinations.
期刊介绍:
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.