{"title":"“Every Tradesman Must Also Be a Merchant”: Behavioral Ecology and Household-Level Production for Barter and Trade in Premodern Economies","authors":"Kathryn Demps, Bruce Winterhalder","doi":"10.1007/s10814-018-9118-6","DOIUrl":null,"url":null,"abstract":"While archaeologists now have demonstrated that barter and trade of material commodities began in prehistory, theoretical efforts to explain these findings are just beginning. We adapt the central place foraging model from behavioral ecology and the missing-market model from development economics to investigate conditions favoring the origins of household-level production for barter and trade in premodern economies. Interhousehold exchange is constrained by production, travel and transportation, and transaction costs; however, we predict that barter and trade become more likely as the number and effect of the following factors grow in importance: (1) local environmental heterogeneity differentiates households by production advantages; (2) preexisting social mechanisms minimize transaction costs; (3) commodities have low demand elasticity; (4) family size, gender role differentiation, or seasonal restrictions on household production lessen opportunity costs to participate in exchange; (5) travel and transportation costs are low; and (6) exchange opportunities entail commodities that also can function as money. Population density is not a direct cause of exchange but is implicated inasmuch as most of the factors we identify as causal at the household level become more salient as population density increases. We review archaeological, ethnohistoric, and ethnographic evidence for premodern marketing, observing that the model assumptions, variables, and predictions generally receive preliminary support. Overall, we argue that case study and comparative investigation of the origins of marketing will benefit from explicit modeling within the framework of evolutionary anthropology.","PeriodicalId":47005,"journal":{"name":"Journal of Archaeological Research","volume":null,"pages":null},"PeriodicalIF":4.2000,"publicationDate":"2018-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Archaeological Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1007/s10814-018-9118-6","RegionNum":1,"RegionCategory":"历史学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ANTHROPOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
While archaeologists now have demonstrated that barter and trade of material commodities began in prehistory, theoretical efforts to explain these findings are just beginning. We adapt the central place foraging model from behavioral ecology and the missing-market model from development economics to investigate conditions favoring the origins of household-level production for barter and trade in premodern economies. Interhousehold exchange is constrained by production, travel and transportation, and transaction costs; however, we predict that barter and trade become more likely as the number and effect of the following factors grow in importance: (1) local environmental heterogeneity differentiates households by production advantages; (2) preexisting social mechanisms minimize transaction costs; (3) commodities have low demand elasticity; (4) family size, gender role differentiation, or seasonal restrictions on household production lessen opportunity costs to participate in exchange; (5) travel and transportation costs are low; and (6) exchange opportunities entail commodities that also can function as money. Population density is not a direct cause of exchange but is implicated inasmuch as most of the factors we identify as causal at the household level become more salient as population density increases. We review archaeological, ethnohistoric, and ethnographic evidence for premodern marketing, observing that the model assumptions, variables, and predictions generally receive preliminary support. Overall, we argue that case study and comparative investigation of the origins of marketing will benefit from explicit modeling within the framework of evolutionary anthropology.
期刊介绍:
Journal of Archaeological Research publishes the most recent international research summaries on a broad range of topics and geographical areas. The articles are intended to present the current state-of-the-discipline in regard to a particular geographic area or specific research topic or theme. This authoritative review journal improves access to the growing body of information and literature through the publication of original critical articles, each in a 25-40 page format.2-Year Impact Factor: 4.056 (2017) 5-Year Impact Factor: 4.512 (2017)2 out of 85 on the Anthropology listIncluded in the European Reference Index for the Humanities (ERIH) PLUS The European Reference Index for the Humanities and the Social Sciences (ERIH PLUS) was created and developed by European researchers under the coordination of the Standing Committee for the Humanities (SCH) of the European Science Foundation (ESF). https://dbh.nsd.uib.no/publiseringskanaler/erihplus/about/indexSCImago Journal and Country Rank (SJR) 2018: 1.7102 out of 263 on the Archeology (Arts and Humanities) list3 out of 254 on the Archeology list2 out of 131 on the General Arts and Humanities listSJR is a measure of the journal’s relative impact in its field, based on its number of citations and number of articles per publication year.Source Normalised Impact per Paper (SNIP) 2018: 2.112The SNIP measures contextual citation impact by weighting citations based on the total number of citations in a subject field. The impact of a single citation is given higher value in subject areas where citations are less likely, and vice versa.CiteScore 2018: 3.86Rated ''A'' in the Australian Research Council Humanities and Creative Arts Journal List. For more information, visit: http://www.arc.gov.au/era/journal_list.htm
SCImago Journal and Country Rank (SJR) 2011 1.227 Archeology 1 out of 96 Archeology (Arts and Humanities) 1 out of 59 Arts and Humanities (miscellaneous) 1 out of 243