Kate LaVail PhD, Carlina DiRusso PhD, Taylor Voges PhD
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引用次数: 0
Abstract
Today, corporate crises inherently pose a threat to brand reputation. Multiple stakeholders, online influence and the interconnectedness of reputation with major social issues raise the stakes for crisis teams. The level of complexity has perhaps never been so great, and with it, the need for data-driven decision-making. In practice, research, analytics, and intelligence experts are full members of corporate risk and crisis teams from planning, to response, to evaluation. These professionals develop the insights to fuel smart, timely decision-making by surfacing insights to ameliorate crises. Additionally, they are responsible for measuring and evaluating progress and performance improving the brand's readiness for future issues. Insights, intelligence and performance measures drive conclusions necessary to determine what, if any, brand damage has occurred, how to fix it, and how to prepare better for the next time.
期刊介绍：
The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.
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