Can co-creating a “slow destination” image boost sustainability?

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Dolores M. Frías-Jamilena , Ana I. Polo-Peña , Francisco Peco-Torres , Carmen M. Sabiote-Ortíz
{"title":"Can co-creating a “slow destination” image boost sustainability?","authors":"Dolores M. Frías-Jamilena ,&nbsp;Ana I. Polo-Peña ,&nbsp;Francisco Peco-Torres ,&nbsp;Carmen M. Sabiote-Ortíz","doi":"10.1016/j.jdmm.2024.100898","DOIUrl":null,"url":null,"abstract":"<div><p>The aim of this study is to determine whether a “slow tourism” image, coupled with value co-creation, can help develop sustainable tourist destinations. The study adapts a “slow destination image” scale and proposes that online value co-creation can be a valid strategy in the quest to encourage pro-environmental behaviors among visitors. A quantitative empirical study is conducted on a sample of Spanish domestic tourists (n = 681) and a covariance-based structural equation modeling analysis is performed. The findings of the study add value to the literature, providing empirical evidence that a “slow destination” image has a positive effect on tourist pro-environmental behavior and that online value co-creation has a positive and significant effect on “slow destination” image and tourist pro-environmental behavior. The study will also be of practical use to destination/tourism agents, both public and private, by indicating how to develop a type of tourism—slow tourism—and a marketing strategy—online value co-creation—that are useful for building sustainability and applicable to any tourist destination.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":null,"pages":null},"PeriodicalIF":8.9000,"publicationDate":"2024-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X24000465/pdfft?md5=88fe14943ae5473719f771b3cf3c2869&pid=1-s2.0-S2212571X24000465-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Destination Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2212571X24000465","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0

Abstract

The aim of this study is to determine whether a “slow tourism” image, coupled with value co-creation, can help develop sustainable tourist destinations. The study adapts a “slow destination image” scale and proposes that online value co-creation can be a valid strategy in the quest to encourage pro-environmental behaviors among visitors. A quantitative empirical study is conducted on a sample of Spanish domestic tourists (n = 681) and a covariance-based structural equation modeling analysis is performed. The findings of the study add value to the literature, providing empirical evidence that a “slow destination” image has a positive effect on tourist pro-environmental behavior and that online value co-creation has a positive and significant effect on “slow destination” image and tourist pro-environmental behavior. The study will also be of practical use to destination/tourism agents, both public and private, by indicating how to develop a type of tourism—slow tourism—and a marketing strategy—online value co-creation—that are useful for building sustainability and applicable to any tourist destination.

共同打造 "慢目的地 "形象能否促进可持续发展?
本研究旨在确定 "慢旅游 "形象与价值共创是否有助于发展可持续旅游目的地。研究采用了 "慢旅游目的地形象 "量表,并提出在线价值共创可以成为鼓励游客环保行为的有效策略。研究以西班牙国内游客(n = 681)为样本进行了定量实证研究,并进行了基于协方差的结构方程建模分析。研究结果为相关文献提供了实证证据,证明 "慢目的地 "形象对游客的亲环境行为具有积极影响,在线价值共创对 "慢目的地 "形象和游客的亲环境行为具有积极而显著的影响。这项研究还将对公共和私营旅游目的地/旅游代理机构具有实用价值,因为它指明了如何发展一种旅游类型--慢旅游和一种营销策略--在线价值共创,这对建立可持续性非常有用,而且适用于任何旅游目的地。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信