Halal tourism and ChatGPT: an overview of current trends and future research directions

IF 3.1 Q2 BUSINESS

Journal of Islamic Marketing Pub Date : 2024-04-30 DOI:10.1108/jima-11-2023-0379

Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Ririn Tri Ratnasari, Ramzi Sallem, Saleh Al Sinawi

{"title":"Halal tourism and ChatGPT: an overview of current trends and future research directions","authors":"Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Ririn Tri Ratnasari, Ramzi Sallem, Saleh Al Sinawi","doi":"10.1108/jima-11-2023-0379","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research conducted regarding ChatGPT’s revolutionary impact on the tourism industry, the use of such an artificial intelligence (AI) tool in halal tourism needs more attention. This study aims to provide a comprehensive an overview of using ChatGPT in the tourism industry, specifically in halal tourism, and offer an agenda for further essential research questions exploration.</p>\n<h3>Design/methodology/approach</h3>\n<p>Through the intensive examination of the tourism literature dealing with AI and halal tourism, this review identifies the implications related to the use of ChatGPT for Muslim travelers and future trends in halal tourism.</p>\n<h3>Findings</h3>\n<p>This paper identified the possible utilization of ChatGPT in assisting Muslim travelers across various stages of their journey, encompassing pre-trip, staying and post-trip phases. Subsequently, this paper identified the opportunities and challenges associated with implementing ChatGPT in the context of halal tourism. Finally, the paper delves into potential avenues for future research.</p>\n<h3>Practical implications</h3>\n<p>The findings serve as crucial implications, contributing to the theory of halal tourism development and the applications of ChatGPT in halal tourism.</p>\n<h3>Originality/value</h3>\n<p>This paper provides essential foundational knowledge for upcoming research on halal tourism theory, ChatGPT and the development of halal tourism sector.</p>","PeriodicalId":47761,"journal":{"name":"Journal of Islamic Marketing","volume":"41 1","pages":""},"PeriodicalIF":3.1000,"publicationDate":"2024-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Islamic Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jima-11-2023-0379","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

Abstract

Purpose

The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research conducted regarding ChatGPT’s revolutionary impact on the tourism industry, the use of such an artificial intelligence (AI) tool in halal tourism needs more attention. This study aims to provide a comprehensive an overview of using ChatGPT in the tourism industry, specifically in halal tourism, and offer an agenda for further essential research questions exploration.

Design/methodology/approach

Through the intensive examination of the tourism literature dealing with AI and halal tourism, this review identifies the implications related to the use of ChatGPT for Muslim travelers and future trends in halal tourism.

Findings

This paper identified the possible utilization of ChatGPT in assisting Muslim travelers across various stages of their journey, encompassing pre-trip, staying and post-trip phases. Subsequently, this paper identified the opportunities and challenges associated with implementing ChatGPT in the context of halal tourism. Finally, the paper delves into potential avenues for future research.

Practical implications

The findings serve as crucial implications, contributing to the theory of halal tourism development and the applications of ChatGPT in halal tourism.

Originality/value

This paper provides essential foundational knowledge for upcoming research on halal tourism theory, ChatGPT and the development of halal tourism sector.

查看原文本刊更多论文

清真旅游和 ChatGPT：当前趋势和未来研究方向概览

目的庞大的穆斯林人口增加了对清真旅游产品和目的地因素的需求。尽管有关 ChatGPT 对旅游业的革命性影响的研究越来越多，但在清真旅游业中使用这种人工智能（AI）工具还需要更多关注。本研究旨在全面概述 ChatGPT 在旅游业（尤其是清真旅游业）中的应用，并为进一步探讨基本研究问题提供议程。通过深入研究有关人工智能和清真旅游的旅游文献，本综述确定了与穆斯林游客使用 ChatGPT 相关的意义以及清真旅游的未来趋势。研究结果本文确定了在穆斯林游客旅行的各个阶段（包括旅行前、旅行中和旅行后阶段）使用 ChatGPT 为其提供帮助的可能性。随后，本文确定了在清真旅游背景下实施 ChatGPT 所带来的机遇和挑战。最后，本文探讨了未来研究的潜在途径。原创性/价值本文为即将开展的清真旅游理论、ChatGPT 和清真旅游业发展研究提供了重要的基础知识。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Islamic Marketing BUSINESS-

CiteScore

8.40

自引率

28.10%

发文量

期刊介绍： Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.