Assessment of halal blockchain in the Indonesian food industry

IF 3.1 Q2 BUSINESS

Journal of Islamic Marketing Pub Date : 2024-04-30 DOI:10.1108/jima-05-2022-0122

Iwan Vanany, Jan Mei Soon-Sinclair, Nur Aini Rahkmawati

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引用次数: 0

Abstract

Purpose

The demand for halal food products is increasing globally. However, fraudulent activities in halal products and certification are also rising. One strategy to ensure halal integrity in the food supply chain is applying halal blockchain technology. However, to date, a few studies have assessed the factors and variables that facilitate or hinder the adoption of this technology. Thus, this study aims to assess the significant factors and variables affecting the adoption of halal blockchain technology.

Design/methodology/approach

A Delphi-based approach, using semi-structured interviews, was conducted with three food companies (chicken slaughterhouses, milk processing plants and frozen food companies). The cognitive best–worst method determines the significant factors and variables to prioritise halal blockchain adoption decisions.

Findings

The results showed that the most significant factors were coercive pressure and halal strategy. Nineteen variables were identified to establish a valid hierarchical structure for halal blockchain adoption in the Indonesian food industry. The five significant variables assessed through the best–worst method were demand, regulator, supply side, sustainability of the company’s existence and main customers.

Practical implications

The proposed halal blockchain decision structure can assist food companies in deciding whether to adopt the technology.

Originality/value

This study proposes 19 variables that establish a valid hierarchical structure of halal blockchain adoption for the Indonesian food industry.

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印度尼西亚食品行业清真区块链评估

目的全球对清真食品的需求日益增长。然而，清真产品和认证中的欺诈活动也在增加。确保食品供应链中清真食品完整性的策略之一是应用清真区块链技术。然而，迄今为止，只有少数研究对促进或阻碍采用该技术的因素和变量进行了评估。因此，本研究旨在评估影响采用清真区块链技术的重要因素和变量。设计/方法/途径对三家食品公司（鸡屠宰场、牛奶加工厂和冷冻食品公司）进行了基于德尔菲法的半结构化访谈。结果结果表明，最重要的因素是强制压力和清真战略。为建立印尼食品行业采用清真区块链的有效层次结构，确定了 19 个变量。通过最佳-最差法评估的五个重要变量是需求、监管机构、供应方、公司生存的可持续性和主要客户。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Islamic Marketing BUSINESS-

CiteScore

8.40

自引率

28.10%

发文量

期刊介绍： Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.