Distinctiveness of the Integration of Digital Economic Systems into the Activities of Specialized Retail Chains

Abstract

Relevance. The basis of the digital economy is the digitalization process, which realizes the possibility of using innovative technologies delegated to optimize management systems in various fields of activity. In turn, digital technologies are modifying the usual format of a number of industries, which directly affects the restructuring of business models of organizations.The purpose of the study is to identify industries of specialized retail chains that claim the need to introduce digital technologies and determine the impact of the digital economy on their activities.Objectives: to study the process of formation of digitalization in the economy; determine the specifics of the influence of the digital economy in the activities of specialized retail chains; to specify the distinctiveness of the use of digital technologies in retail trade; demonstrate the need for the introduction of digital technologies in the leading direction of specialized trade. Methodology. In this study, methods of comparative analysis, synthesis, generalization, graphical techniques for processing information, as well as statistical data presented in the public domain on the official Internet portal of the analytical agency TAdviser were used.Results. The authors found that the process of forming digitalization in the economy involves transforming the stages of economic activity through the introduction of digital technologies into them. A procedure has been established for the influence of the digital economy on the activities of specialized retail chains at the exchange stage. The specifics of introducing digital technologies in retail trade have been studied. It has been established that the pharmaceutical industry is a priority area of specialized trade, claiming the need for digital transformation. Its transformation will involve reengineering processes such as sales, dispensing and pharmaceutical consulting. The distinctiveness of the digital economy is determined through the introduction of trends caused by digital transformation in the activities of pharmacy retail.Conclusions. The authors substantiate the relevance of studying the distinctiveness of the digital economy in the activities of specialized retail chains; Specific examples of the implementation of digital technologies within specialized retail are considered, influencing the change in the economic structure through the formation of more efficient economic processes provided by digital infrastructures.Key words: business models, retail, specialized retail chains, pharmaceutical activities, digital technologies, digital transformation, digital economy, economic activity.