Paying for Ears: A Study on the Impact of Podcast Platform users’ Willingness for Knowledge Payments

Zhaorong Ding
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Abstract

With the development of the Internet era, the ways people receive information are becoming more and more diversified. While pursuing the breadth of information, people began to value the purity and directness of information, which directly led to the rapid development of podcasts and their carrier platforms. Perceived value is the overall value of a commodity or service that consumers feel subjectively. Perceived convenience covers a lot of aspects, which can be summarized as the total amount of money or energy consumed when consuming a certain product or service.These two important indicators are used by academics to measure consumer satisfaction and their overall impression of a product. Therefore, based on the characteristics of podcast platform, such as rich choices and one-way information, this paper introduces the concept of convenience perception through the theory of perceived value, and uses TAM model as the carrier to study the impact of value and convenience perception on consumers’ willingness to consume paid programs on podcast platform.
为耳朵付费:播客平台用户知识付费意愿的影响研究
随着互联网时代的发展,人们接受信息的方式越来越多样化。在追求信息广度的同时,人们开始重视信息的纯粹性和直接性,这直接导致了播客及其载体平台的快速发展。感知价值是消费者主观感受到的商品或服务的整体价值。感知便利性涵盖了很多方面,可以概括为消费者在消费某种商品或服务时所消耗的金钱或精力的总量,学术界用这两个重要指标来衡量消费者的满意度和对商品的整体印象。因此,本文基于播客平台选择丰富、信息单向等特点,通过感知价值理论引入便利感知概念,以TAM模型为载体,研究价值感知和便利感知对消费者播客平台付费节目消费意愿的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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