Exploring older adults' motivation to use public libraries in South Korea using the attention, relevance, confidence, and satisfaction (ARCS) motivation model

Abstract

Public libraries serve as important hubs for lifelong learning for older adults. Nevertheless, if library visits are perceived as discouraging and frustrating, they can be burdensome for this demographic. The perceptions of motivations influencing public library use among older adults was explored through 37 semi-structured interviews. Employing the ARCS (Attention, Relevance, Confidence, and Satisfaction) motivation model, a qualitative approach was adopted. The analysis aims to shed light on the motivations and perceptions of elderly library users. The significance lies in being the pioneer in applying the ARCS motivation model to library use among older adults within the framework of public libraries, highlighting profound implications for library services catering to this demographic. The findings will contribute to new methodologies in library user research, increase knowledge and interest in public library use among older adults, and provide concrete suggestions for library administrators and policymakers.