The intrinsic value of decision rights: Field evidence from electricity contract choice automation

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS
Christoph Feldhaus , Jörg Lingens , Andreas Löschel , Gerald Zunker
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引用次数: 0

Abstract

Previous laboratory evidence suggests that people tend to value their decision right beyond its instrumental value. We measure the intrinsic value of decision rights in the context of switching the electricity provider. We focus on customers of an online platform who can either choose a service that reminds them when they are allowed to switch their electricity contract or a service that automatically switches the contract on their behalf whenever possible. Our focus is on the intrinsic value of decision rights as a potential obstacle of this choice automation. Surprisingly, we find that customers who make use of the automation service assign significantly higher intrinsic value to their decision rights, compared to those who opted for the mere reminder. Hence, there appears to be a connection between having a high intrinsic value of decision rights and the level of interest in attributes of the automation service under consideration. The positive correlation suggests that the widespread positive intrinsic value of decision rights and the future adoption of similar automation services and devices do not necessarily contradict each other.

决策权的内在价值:电力合同选择自动化的实地证据
以往的实验室证据表明,人们对决策权的重视往往超出了其工具价值。我们以更换电力供应商为背景来衡量决策权的内在价值。我们的研究对象是一个在线平台的客户,他们可以选择一项服务,提醒他们何时可以转换电力合同,或者选择一项服务,在可能的情况下自动代表他们转换合同。我们关注的重点是决策权的内在价值,它是这种选择自动化的潜在障碍。出乎意料的是,我们发现使用自动化服务的客户对其决策权的内在价值的赋予明显高于仅选择提醒服务的客户。因此,决策权的内在价值高低与对所考虑的自动化服务属性的兴趣程度之间似乎存在联系。这种正相关性表明,决策权的内在价值普遍为正与未来采用类似的自动化服务和设备并不一定相互矛盾。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
ACS Applied Bio Materials
ACS Applied Bio Materials Chemistry-Chemistry (all)
CiteScore
9.40
自引率
2.10%
发文量
464
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