How trust and relationships impact on the giving decisions of philanthropists

IF 1.5 Q3 BUSINESS
Caroline Greenhalgh, Paul Montgomery
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引用次数: 0

Abstract

Numerous studies have sought to understand why philanthropists are not giving more to charity. Two recently published studies identified a lack of faith in charities and an absence of trust as significant barriers to philanthropy. We report on the findings of a qualitative study which sought to examine the extent to which trust, and relationships influence the wealthy to give or withhold funding to charities. We employed in-depth qualitative research methods and semi-structured, conversational-style, interviews as the major form of data collection. We utilised Braun and Clarke's ‘reflexive thematic analysis’ method of thematic analysis which gave rise to 4 key themes and 9 sub-themes. Findings revealed that trust underpins the relationships that philanthropists have with charities and is an important conduit to forging an ongoing relationship. Trust is frequently relied upon as a proxy for evidence and an absence of trust will usually lead a philanthropist to withhold funding.

信任和关系如何影响慈善家的捐赠决定
许多研究试图了解慈善家为何没有为慈善事业提供更多捐助。最近发表的两项研究指出,对慈善机构缺乏信心和信任是阻碍慈善事业的重要因素。我们报告了一项定性研究的结果,该研究试图探讨信任和关系在多大程度上影响富人向慈善机构捐赠或扣留资金。我们采用了深入的定性研究方法和半结构化对话式访谈作为数据收集的主要形式。我们采用了布劳恩和克拉克的 "反思性主题分析 "方法进行主题分析,得出了 4 个关键主题和 9 个子主题。研究结果表明,信任是慈善家与慈善机构关系的基础,也是建立持续关系的重要渠道。信任经常被用作证据的替代物,缺乏信任通常会导致慈善家拒绝提供资金。
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CiteScore
2.20
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0.00%
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