Investigating the sustainability of the tourism industry through consumer intention to purchase electric three-wheelers: the case of Sri Lanka

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Cities Pub Date : 2024-04-12 DOI:10.1108/ijtc-11-2023-0250

Claudel Mombeuil, Hemantha P. Diunugala

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引用次数: 0

Abstract

Purpose

In the realm of tourism and sustainability, transportation and mobility hold a crucial position. Among the green product categories, three-wheeled electric vehicles have gained significant attention due to their environmental benefits. However, research on consumers’ intentions to purchase these vehicles is limited, particularly in Asian destinations like Sri Lanka. This study aims to bridge this gap by examining the direct and indirect impacts of green brand awareness, green brand associations and green perceived quality of local Sri Lankans’ intention to choose branded electric three-wheelers in future purchase decisions.

Design/methodology/approach

A questionnaire survey garnered 400 usable responses, and structural equation modeling was used to test hypotheses.

Findings

The results indicate that green brand awareness, green brand associations and green perceived quality have a direct positive and significant effect on consumers’ intention to choose branded electric three-wheelers in future purchase decisions and green trust. Also, green trust has a positive and significant direct effect on consumers’ intention to choose branded electric three-wheelers in future purchase decisions. Furthermore, the results indicate that only green brand associations and green perceived quality have an indirect positive and significant effect on consumers’ intention to choose branded electric three-wheelers in future purchase decisions through green trust.

Originality/value

This research contributes to the tourism industry and other sectors involved in sustainability efforts in several ways. First, it emphasizes the importance of fostering positive associations with eco-friendly attributes and perceived product quality to build consumer trust and influence their purchase intentions for green products. Second, the study underscores the relevance of highlighting eco-friendly product attributes to stimulate consumer interest and adoption of green products. Finally, it theoretically underscores the significance of building trust through transparent and credible sustainability initiatives.

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通过消费者购买电动三轮车的意向调查旅游业的可持续性：斯里兰卡案例

目的在旅游业和可持续发展领域，交通和流动性占据着至关重要的地位。在绿色产品类别中，三轮电动车因其环保优势而备受关注。然而，有关消费者购买这些车辆的意向的研究却很有限，尤其是在斯里兰卡这样的亚洲旅游目的地。本研究旨在通过研究绿色品牌意识、绿色品牌联想和绿色感知质量对斯里兰卡当地人在未来购买决策中选择品牌电动三轮车的意向的直接和间接影响，来弥补这一空白。同时，绿色信任对消费者在未来购买决策中选择品牌电动三轮车的意愿也有直接的正向显著影响。此外，研究结果表明，只有绿色品牌联想和绿色感知质量通过绿色信任对消费者在未来购买决策中选择品牌电动三轮车的意向有间接的正向显著影响。首先，它强调了促进生态友好属性和感知产品质量之间的积极联系对于建立消费者信任和影响他们对绿色产品的购买意愿的重要性。其次，研究强调了突出生态友好产品属性的相关性，以激发消费者对绿色产品的兴趣和采用。最后，研究从理论上强调了通过透明可信的可持续发展举措建立信任的重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.