The paradox of Islamic perception on the entrepreneurial intentions of female Muslims in Pakistan

IF 3.1 Q2 BUSINESS
Mohammad Saud Khan, Bronwyn Pamela Wood, Sarfraz Dakhan, Asif Nawaz
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引用次数: 0

Abstract

Purpose

This paper aims to examine female entrepreneurship perceptions at the nexus of understandings of Muslim behaviour in Pakistan, the “formula” of Shapero for considering entrepreneurial intentions and the viewpoints of young Pakistani women.

Design/methodology/approach

Data collected from 555 women between 18 and 30 years of age, undertaking tertiary-level business studies in Pakistan constitute the sample of the study, and structural equation modelling was used to test the hypotheses.

Findings

This study finds that the respondents’ perceptions of Islam positively impact the formula at the feasibility component, whilst also inverting the desirability component, therefore, resulting in a “does not equal” outcome for intentions.

Originality/value

To the best of the authors’ knowledge, this work is one of the first to empirically examine the role of Islamic perception in shaping entrepreneurial intentions through the individual components of desirability, feasibility and propensity to act. It puts forth contextual deliberations for a meaningful heterodoxy in light of female entrepreneurship in an Islamic country.

伊斯兰观念对巴基斯坦女性穆斯林创业意向的悖论
本文旨在从对巴基斯坦穆斯林行为的理解、Shapero 用于考量创业意向的 "公式 "以及巴基斯坦年轻 女性的观点三者之间的关系入手,研究女性的创业观念。研究收集了 555 名年龄在 18 至 30 岁之间、在巴基斯坦从事高等商业研究的女性作为研究样本,并使用结构方程模型对假设进行检验。研究结果本研究发现,受访者对伊斯兰教的认知会对可行性部分的公式产生积极影响,同时也会对可取性部分产生反向影响,因此会导致创业意向出现 "不等于 "的结果。它结合伊斯兰国家女性创业的背景,提出了有意义的异端思想。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.40
自引率
28.10%
发文量
80
期刊介绍: Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.
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