The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia

IF 3.5 3区管理学 Q2 BUSINESS

Journal of Marketing Management Pub Date : 2024-04-11 DOI:10.1080/0267257x.2024.2338207

Ivan-Damir Anić, Ivana Kursan Milaković, Mitsunori Hirogaki

引用次数: 0

Abstract

By applying institutional theory in retail and COVID-19 settings, this paper investigates the impact of legitimacy dimensions on customer loyalty, considering the moderating effect of the perceived...

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合法性类型对客户忠诚度的影响以及感知到的 COVID-19 威胁的调节作用：日本与克罗地亚的跨国比较

通过在零售和 COVID-19 环境中应用制度理论，本文研究了合法性维度对客户忠诚度的影响，并考虑了感知到的客户忠诚度的调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Management Multiple-

CiteScore

8.00

自引率

11.40%

发文量