RESEARCH ON ASSET MANAGEMENT IN PRIVATE UNIVERSITIES IN CHINA (THE CASE STUDY OF THE YUNNAN COLLEGE OF BUSINESS MANAGEMENT)

Abstract

The purpose of this study is to examine asset management practices in Chinese private universities using Yunnan College of Business Management as a case study. The study draws on four theoretical frameworks: legitimacy theory, stakeholder theory, agency theory, and resource-based view theory. Qualitative research methods, including interviews and document analysis, are used to collect data from relevant stakeholders, such as administrators, faculty, and students. The study finds that while Yunnan College of Business Management has implemented various asset management strategies, there are still opportunities for improvement in areas such as asset utilization and maintenance. The results also suggest that the university should consider the interests of various stakeholders, including students, faculty, and donors, to improve the legitimacy and sustainability of its asset management practices. Based on these findings, this study recommends that the university develop a comprehensive asset management plan that is consistent with its mission and values, adopts advanced technology for asset tracking and maintenance, and establishes a transparent and accountable asset management system. This study contributes to the literature on asset management in the higher education sector and provides practical recommendations for improving asset management practices in Chinese private universities.