Research on the Impact of Media Attention on Corporate ESG Performance-based on the Mediating Effect of Green Innovation

Abstract

In order to achieve the goal of green economic development, the environmental, social and governance (ESG) performance of enterprises has gradually attracted the attention of organizations from all walks of life. Therefore, how to improve corporate ESG performance to achieve green economic transformation and improve sustainable development capabilities has become a key issue in theory and practice. Based on data from 724 listed companies in China from 2015 to 2021, this study systematically explores the impact of media attention on corporate ESG performance and the intermediary role of green innovation. Research shows that media attention has a positive impact on corporate ESG performance. The higher the media attention, the better the corporate ESG performance. In addition, green innovation plays a mediating role in the impact of media attention on corporate ESG performance.