The Dilemma and Development Path of Campus Communication of Red Sports Culture in China

Abstract

Red sports culture, as an important spiritual force of red culture, is a powerful cornerstone for building cultural confidence. The dissemination of red sports culture on campus is a powerful driving force for implementing moral education. Based on the dissemination of excellent traditional Chinese culture, this article uses methods such as literature review and logical analysis to explore the difficulties and development paths of campus dissemination of red sports culture in China. Research has found that the important significance of red sports culture in campus dissemination lies in the linkage of "moral education," "physical education," and "education of people" in schools, the ability to output socialist builders and successors with excellent character to society, and the ability to inject deep cultural confidence into the country, laying the foundation for China's self-confidence. The communication dilemma mainly manifests in four aspects: weak communication awareness, single communication methods, lack of communication mechanisms, and limited communication conditions. And propose development paths in four aspects: improving the communication awareness of school teachers, adopting multiple channels of online and offline integrated development for dissemination, promoting the establishment of red sports culture mechanisms by the state and education departments, and increasing the "three forces" investment in the dissemination of red sports culture in schools. It is hoped that this can provide some reference for the dissemination and development of red sports culture in schools in China.