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Brand embeddedness in advergames through brand–game congruence and brand prominence: a typology of ways to design a game around a brand

IF 5.3 3区 管理学 Q1 BUSINESS
International Journal of Advertising Pub Date : 2024-01-30 DOI:10.1080/02650487.2024.2305529
Amélie Joassard, Sonia Capelli
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来源期刊
International Journal of Advertising
International Journal of Advertising Multiple-
CiteScore
13.90
自引率
19.40%
发文量
66
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