Bauran Pemasaran Pada Usaha Cake Dan Bakery “Hari-Hari” Di Kota Manado

Ica Maria Tobing, P. Pangemanan, T. F. Lolowang
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Abstract

This research aims to describe the marketing mix at the Cake and Bakery "Hari-hari" business in Manado City. This research was conducted for 1 month, from June to July 2023. The sampling method used in the study was accidental sampling. Primary data was collected through interviews guided by a list of questions that had been prepared previously and the results of direct observations at the research site. Secondary data is obtained from the library, namely written sources and books obtained from local books and the internet through google scholar in the form of books, articles, journals and theses related to the research topic, namely the marketing mix in business. The data analysis method used in the research is descriptive. The results of the study explain that the marketing mix in the Cake and Bakery "Hari-hari" business has not fully implemented the marketing mix perfectly where the seven elements of the product marketing mix, price, promotion, place, people, process, physical appearance have been implemented properly but there is one element that has not been maximized, namely promotion. The current promotion is not maximized.
万鸦老市 "Hari-Hari "蛋糕和面包店的营销组合
本研究旨在描述万鸦老市 "Hari-hari "蛋糕面包店的营销组合。本研究从 2023 年 6 月至 7 月进行,为期 1 个月。研究采用的抽样方法是意外抽样。第一手数据是通过事先准备好的问题清单指导下的访谈以及在研究现场的直接观察结果收集的。二级数据来自图书馆,即从本地书籍和互联网上通过谷歌学术获得的与研究课题(即商业中的营销组合)相关的书籍、文章、期刊和论文等书面资料和书籍。研究中使用的数据分析方法是描述性的。研究结果表明,"Hari-hari "蛋糕面包店的营销组合并没有完全完美地实施营销组合,产品营销组合的七个要素:价格、促销、地点、人员、流程、外观都得到了适当的实施,但有一个要素没有得到最大化,即促销。目前的促销活动没有做到极致。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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