THE RELATIONSHIP AMONG U-CONSTRUCTS, TRUST AND SATISFACTION: EVIDENCE FROM MOBILE BANKING USERS

IF 1 Q4 MANAGEMENT
Safak Altay, T. S. Yapraklı
{"title":"THE RELATIONSHIP AMONG U-CONSTRUCTS, TRUST AND SATISFACTION: EVIDENCE FROM MOBILE BANKING USERS","authors":"Safak Altay, T. S. Yapraklı","doi":"10.32890/ijms2024.31.1.7","DOIUrl":null,"url":null,"abstract":"The last few decades have witnessed a drastic change in the nature of commerce due to the development of ubiquitous computingtechnologies. E-commerce has evolved to an ultimate stage that is called u-commerce. This study seeks to provide an understandingof consumer satisfaction and trust in u-commerce characteristics. Thus, the research examined how u-constructs affect satisfaction and trust from the mobile banking perspective. Ubiquity, uniqueness, universality, and unison comprise the characteristic featuresrepresented as u-constructs. In this study, a total of 1012 samples were analysed using Structural Equation Modelling (SEM). The results showed that characteristics of ubiquity and universality have positive effects on customer satisfaction, yet they do not have any effect on trust. It was also found that uniqueness and unison have positive effects on trust and that trust has a positive effect on satisfaction. This study contains some theoretical and practical implications for researchers and practitioners who are interested in u-commerce and improving customer satisfaction. ","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":1.0000,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32890/ijms2024.31.1.7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0

Abstract

The last few decades have witnessed a drastic change in the nature of commerce due to the development of ubiquitous computingtechnologies. E-commerce has evolved to an ultimate stage that is called u-commerce. This study seeks to provide an understandingof consumer satisfaction and trust in u-commerce characteristics. Thus, the research examined how u-constructs affect satisfaction and trust from the mobile banking perspective. Ubiquity, uniqueness, universality, and unison comprise the characteristic featuresrepresented as u-constructs. In this study, a total of 1012 samples were analysed using Structural Equation Modelling (SEM). The results showed that characteristics of ubiquity and universality have positive effects on customer satisfaction, yet they do not have any effect on trust. It was also found that uniqueness and unison have positive effects on trust and that trust has a positive effect on satisfaction. This study contains some theoretical and practical implications for researchers and practitioners who are interested in u-commerce and improving customer satisfaction. 
U 构建、信任和满意度之间的关系:来自手机银行用户的证据
过去几十年来,由于无所不在的计算技术的发展,商业的本质发生了翻天覆地的变化。电子商务已经发展到了一个终极阶段,即所谓的 u-commerce 。本研究旨在了解消费者对 u-commerce 特征的满意度和信任度。因此,本研究从移动银行的角度探讨了 u 构建如何影响满意度和信任度。普遍性(Ubiquity)、独特性(Uniqueness)、普遍性(Universality)和统一性(Unison)构成了u-结构所代表的特征。本研究使用结构方程模型(SEM)对 1012 个样本进行了分析。结果显示,无处不在性和普遍性对客户满意度有积极影响,但对信任度没有任何影响。研究还发现,独特性和统一性对信任有积极影响,而信任对满意度有积极影响。本研究对研究人员和对 u-commerce 和提高顾客满意度感兴趣的从业人员具有一定的理论和实践意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
14.30%
发文量
8
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信