THE RELATIONSHIP AMONG U-CONSTRUCTS, TRUST AND SATISFACTION: EVIDENCE FROM MOBILE BANKING USERS

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2024-01-31 DOI:10.32890/ijms2024.31.1.7

Safak Altay, T. S. Yapraklı

引用次数: 0

Abstract

The last few decades have witnessed a drastic change in the nature of commerce due to the development of ubiquitous computingtechnologies. E-commerce has evolved to an ultimate stage that is called u-commerce. This study seeks to provide an understandingof consumer satisfaction and trust in u-commerce characteristics. Thus, the research examined how u-constructs affect satisfaction and trust from the mobile banking perspective. Ubiquity, uniqueness, universality, and unison comprise the characteristic featuresrepresented as u-constructs. In this study, a total of 1012 samples were analysed using Structural Equation Modelling (SEM). The results showed that characteristics of ubiquity and universality have positive effects on customer satisfaction, yet they do not have any effect on trust. It was also found that uniqueness and unison have positive effects on trust and that trust has a positive effect on satisfaction. This study contains some theoretical and practical implications for researchers and practitioners who are interested in u-commerce and improving customer satisfaction.

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U 构建、信任和满意度之间的关系：来自手机银行用户的证据

过去几十年来，由于无所不在的计算技术的发展，商业的本质发生了翻天覆地的变化。电子商务已经发展到了一个终极阶段，即所谓的 u-commerce 。本研究旨在了解消费者对 u-commerce 特征的满意度和信任度。因此，本研究从移动银行的角度探讨了 u 构建如何影响满意度和信任度。普遍性（Ubiquity）、独特性（Uniqueness）、普遍性（Universality）和统一性（Unison）构成了u-结构所代表的特征。本研究使用结构方程模型（SEM）对 1012 个样本进行了分析。结果显示，无处不在性和普遍性对客户满意度有积极影响，但对信任度没有任何影响。研究还发现，独特性和统一性对信任有积极影响，而信任对满意度有积极影响。本研究对研究人员和对 u-commerce 和提高顾客满意度感兴趣的从业人员具有一定的理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.