Communicating Destination Social Responsibility Through Social Media: The Roles of Tourists’ Social Engagement, Citizenship Behaviors, and Emotions

IF 5.5 2区医学 Q2 MATERIALS SCIENCE, BIOMATERIALS

ACS Biomaterials Science & Engineering Pub Date : 2024-01-31 DOI:10.1177/00472875231225390

Patricia Martínez García de Leaniz, Ángel Herrero, Maria del Mar García de los Salmones

引用次数: 0

Abstract

Social media is a particularly useful tool to promote sustainable tourism destinations. However, little is known about consumer engagement with social media communication in a destination social responsibility (DSR) context within the tourism industry. Grounded in the Stimulus-Organism-Response model, this study examines the factors that influence the intention to generate electronic word-of-mouth (eWOM) on DSR issues through a specific social networking site. This research includes tourists’ social engagement, citizenship behaviors, perceived DSR, emotional responses to perceived DSR, and emotions toward a post as explanatory variables to investigate a specific behavioral intention as the outcome. The authors designed a study based on an online survey of Spanish Facebook users. Empirical testing confirmed most of the hypothesized effects except the influence of tourists’ helping behaviors on the intention to share the post.

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通过社交媒体宣传目的地的社会责任：游客的社会参与、公民行为和情感的作用

社交媒体是推广可持续旅游目的地的一个特别有用的工具。然而，人们对旅游业中消费者在目的地社会责任（DSR）背景下参与社交媒体传播的情况知之甚少。本研究以 "刺激-组织-反应 "模型为基础，探讨了影响游客通过特定社交网站就目的地社会责任问题产生电子口碑（eWOM）的意向的因素。本研究将游客的社会参与、公民行为、感知到的 DSR、对感知到的 DSR 的情绪反应以及对帖子的情绪作为解释变量，以特定的行为意向作为研究结果。作者设计了一项基于西班牙 Facebook 用户在线调查的研究。除了游客的帮助行为对分享帖子意向的影响外，实证检验证实了大部分假设效果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

ACS Biomaterials Science & Engineering Materials Science-Biomaterials

CiteScore

10.30

自引率

3.40%

发文量

413

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