TOTAL QUALITY MANAGEMENT AND CORPORATE SOCIAL RESPONSIBILITY INTEGRATED PRACTICES FOR HIGHER EDUCATION INSTITUTIONS: CONCEPTUAL FRAMEWORK

Abstract

Purpose: This study aims to develop an integrated framework for Total Quality Management (TQM) and Corporate Social Responsibility (CSR) practices in higher education, bridging the gap in previous research that treated them separately.   Theoretical Framework: The study acknowledges the philosophical foundations and substantial overlap between TQM and CSR. However, it highlights that previous research has not adequately integrated these two practices in the context of higher education. Therefore, the theoretical framework of this research seeks to integrate TQM and CSR within the higher education context.   Methodology: Employing a comparative approach, the study reviews the literature and develops a theoretical framework. The proposed integrated TQM-CSR practices are compared with the only one TQM-CSR framework generated by prior study.   Findings: The significant TQM-CSR practices that are expected to enhance organizational performance were identified. The proposed mediating variable was selected to be Employees’ Performance emphasizing its importance for overall organizational success.   Research Implications: This research provides practical guidance for implementing TQM-CSR practices in higher education institutions and highlights the significance of employees' performance for organizational success.   Originality/Value: This study contributes to the existing literature by addressing the ambiguity surrounding the integration of TQM and CSR in higher education. By developing an integrated framework and examining the mediating role of employees' performance, this research adds originality to the discourse on TQM-CSR practices in the higher education domain. The study's findings provide valuable insights for HEIs seeking to enhance their total quality and engagement with stakeholders.