MSME Development Strategy in Pekarungan village

Pengabdian: Jurnal Abdimas Pub Date : 2024-02-21 DOI:10.55849/abdimas.v2i1.349

Nency Febri Adhani, Wahyu Eko Pujianto

{"title":"MSME Development Strategy in Pekarungan village","authors":"Nency Febri Adhani, Wahyu Eko Pujianto","doi":"10.55849/abdimas.v2i1.349","DOIUrl":null,"url":null,"abstract":"Background. I carry out this community service in Pekarungan Village in Sukodono District, Sidoarjo Regency.\nPurpose. This village is one of 16 villages in Sukodono District which has the potential for the MSME sector which operates in various business sectors. Pekarungan Village has 225 MSMEs which have great potential to improve the community's economy. One of the potential areas of MSMEs in Pekarungan Village is the culinary center or MSMEs. \nMethod. The method that I will use for this research is a qualitative method by processing primary and secondary data. Through this program, I want to advance and develop the MSME sector in Pekarungan village by implementing MSME development strategies.\nResults. Culinary in Pekarungan village is still facing several business development problems. These problems are related to ownership, capital and lack of knowledge about product innovation and financial management.\nConclusion. GANEFA peanut brittle has its own unique taste with very unique topping variants. According to one buyer, this peanut brittle is different from the others in terms of packaging and this peanut brittle is good. So peanut brittle is one food that can increase the market price significantly if it has good packaging.","PeriodicalId":517942,"journal":{"name":"Pengabdian: Jurnal Abdimas","volume":"8 3","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Pengabdian: Jurnal Abdimas","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55849/abdimas.v2i1.349","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

Background. I carry out this community service in Pekarungan Village in Sukodono District, Sidoarjo Regency. Purpose. This village is one of 16 villages in Sukodono District which has the potential for the MSME sector which operates in various business sectors. Pekarungan Village has 225 MSMEs which have great potential to improve the community's economy. One of the potential areas of MSMEs in Pekarungan Village is the culinary center or MSMEs. Method. The method that I will use for this research is a qualitative method by processing primary and secondary data. Through this program, I want to advance and develop the MSME sector in Pekarungan village by implementing MSME development strategies. Results. Culinary in Pekarungan village is still facing several business development problems. These problems are related to ownership, capital and lack of knowledge about product innovation and financial management. Conclusion. GANEFA peanut brittle has its own unique taste with very unique topping variants. According to one buyer, this peanut brittle is different from the others in terms of packaging and this peanut brittle is good. So peanut brittle is one food that can increase the market price significantly if it has good packaging.

查看原文本刊更多论文

Pekarungan 村中小微企业发展战略

背景。我在 Sidoarjo 县苏科多诺区的 Pekarungan 村开展这项社区服务。Pekarungan 村是苏科多诺区 16 个村庄之一，该区的微小中型企业在各行各业都有发展潜力。Pekarungan 村有 225 家中小微企业，在改善社区经济方面具有巨大潜力。烹饪中心或中小微企业是 Pekarungan 村中小微企业的潜力领域之一。方法。我将采用的研究方法是定性方法，通过处理第一手和第二手数据进行研究。通过这项计划，我希望通过实施中小微企业发展战略来推动和发展 Pekarungan 村的中小微企业部门。Pekarungan 村的烹饪业仍面临一些商业发展问题。这些问题与所有权、资金以及缺乏产品创新和财务管理知识有关。GANEFA 花生脆饼有自己独特的口味和非常独特的配料变化。据一位买家说，这种花生脆在包装上与其他花生脆不同，而且这种花生脆很好吃。因此，花生脆如果包装得好，是一种可以大幅提高市场价格的食品。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Pengabdian: Jurnal Abdimas

自引率

0.00%

发文量