Innovative Application of Traditional Patterns in Product Packaging Design

Yan Wang, Jongbin Park
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Abstract

The packaging of goods is aimed at promoting sales, and modern packaging design has gradually transitioned from a focus on practical functionalism to meeting the emotional needs of customers. This means that while ensuring basic functions such as product protection and information display, it is also necessary to further deepen the cultural value of the product. Introducing traditional patterns into product packaging presents a brand new visual expression and ethnic emotional resonance, thereby forming an emotional and cultural sense of identity in the minds of consumers and promoting product sales.
传统图案在产品包装设计中的创新应用
商品包装以促进销售为目的,现代包装设计已从注重实用功能逐渐过渡到满足顾客的情感需求。这意味着在保证产品保护、信息展示等基本功能的同时,还需要进一步深化产品的文化价值。将传统纹样引入产品包装,呈现出全新的视觉表达和民族情感共鸣,从而在消费者心目中形成情感和文化认同感,促进产品销售。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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