The Effect of International Marketing and Tariff and Non-Tariff Strategy to Business Performance through Nationalism Spirit

Jurnal Multidisiplin Madani Pub Date : 2024-02-28 DOI:10.55927/mudima.v4i2.8260

Eko Riwayadi, Tri Hesti Murti, Maya Monoarfa, Anastina Tahjoo, Jeffry Yuliyanto Waisapi, F. C. Young

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Abstract

In the rapidly evolving landscape of global business, this research investigates the intricate interplay between international marketing, tariff and non-tariff strategies, nationalist spirit, and their collective impact on business performance. Employing a cross-sectional quantitative design within the Indonesian context, the study explores how businesses adapt their marketing approaches to navigate diverse trade regulations and respond to nationalist sentiments. The results reveal significant relationships between international marketing and both business performance and nationalist spirit. Moreover, the study underscores the substantial influence of tariff and non-tariff strategies on business performance, with pronounced effects in markets characterized by heightened nationalist spirit. These findings contribute to theoretical advancements in international business literature and offer practical insights for businesses aiming to formulate effective strategies, navigate regulatory complexities, and enhance performance in a globalized economy

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通过民族主义精神看国际营销和关税与非关税战略对企业绩效的影响

在全球商业迅速发展的形势下，本研究探讨了国际营销、关税和非关税战略、民族主义精神之间错综复杂的相互作用，以及它们对企业绩效的共同影响。本研究采用横截面定量设计，以印度尼西亚为背景，探讨了企业如何调整其营销方法，以适应不同的贸易法规并应对民族主义情绪。研究结果表明，国际市场营销与企业绩效和民族主义精神之间都存在重要关系。此外，研究还强调了关税和非关税战略对企业绩效的重大影响，在民族主义精神高涨的市场中效果明显。这些发现有助于推动国际商业文献的理论发展，并为企业在全球化经济中制定有效战略、驾驭复杂监管和提高绩效提供了实用见解。

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Jurnal Multidisiplin Madani

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