Focal points for giving

IF 2.5 2区经济学 Q2 ECONOMICS

Journal of Economic Psychology Pub Date : 2024-03-28 DOI:10.1016/j.joep.2024.102729

Jeffrey Cross , Guangli Zhang

引用次数: 0

Abstract

Leveraging the unique context of New York City taxi rides, we estimate that passengers are more likely to tip a suggested amount when presented with an integer tip suggestion, which also corresponds with an increase in average tip rates. We show that these results are not driven by rounding heuristics and are consistent with integers acting as focal points instead of left-digit bias. Focusing on a 2012 rate fare change that increased the probability of integer tip suggestions by 700%, our estimates imply a transfer from riders to drivers of approximately 250,000 dollars in 2013.

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捐赠重点

利用纽约市出租车乘车的独特环境，我们估计，当乘客收到整数小费建议时，更有可能按照建议的金额支付小费，这也与平均小费率的增加相对应。我们的研究表明，这些结果不是由四舍五入启发式计算驱动的，而是与整数作为焦点而不是左数偏差相一致的。2012 年的费率票价变化将整数小费建议的概率提高了 700%，我们的估算结果表明，2013 年乘客向司机支付的小费约为 25 万美元。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Economic Psychology Multiple-

CiteScore

5.20

自引率

31.40%

发文量

审稿时长

63 days

期刊介绍： The Journal aims to present research that will improve understanding of behavioral, in particular psychological, aspects of economic phenomena and processes. The Journal seeks to be a channel for the increased interest in using behavioral science methods for the study of economic behavior, and so to contribute to better solutions of societal problems, by stimulating new approaches and new theorizing about economic affairs. Economic psychology as a discipline studies the psychological mechanisms that underlie economic behavior. It deals with preferences, judgments, choices, economic interaction, and factors influencing these, as well as the consequences of judgements and decisions for economic processes and phenomena. This includes the impact of economic institutions upon human behavior and well-being. Studies in economic psychology may relate to different levels of aggregation, from the household and the individual consumer to the macro level of whole nations. Economic behavior in connection with inflation, unemployment, taxation, economic development, as well as consumer information and economic behavior in the market place are thus among the fields of interest. The journal also encourages submissions dealing with social interaction in economic contexts, like bargaining, negotiation, or group decision-making. The Journal of Economic Psychology contains: (a) novel reports of empirical (including: experimental) research on economic behavior; (b) replications studies; (c) assessments of the state of the art in economic psychology; (d) articles providing a theoretical perspective or a frame of reference for the study of economic behavior; (e) articles explaining the implications of theoretical developments for practical applications; (f) book reviews; (g) announcements of meetings, conferences and seminars.