You Only Live Twice! – The Interrelations of Ambidexterity and Green Transition

Abstract

Wineries and their managers today are increasingly demonstrating the critical role of ambidextrous leadership in balancing the maintenance of traditional winemaking methods with advancement towards green transitions. This form of leadership, which involves both exploiting existing capabilities and exploring new opportunities, is essential in navigating the complexities of modern winemaking. Ambidextrous leaders in family-run wineries excel not only in preserving the rich heritage of winemaking but also in embracing ecological innovation and sustainability. The dual capability extends to aligning the goals of the family and the business. Ambidextrous leaders skilfully manage family relationships, values and objectives while ensuring that these align with the business’ growth, innovation, and environmental stewardship goals. By doing so, they create a harmonious blend of family unity and business success. This approach allows wineries to integrate respect for traditional winemaking with a commitment to environmental protection, signifying a progressive industry that honours its past while contributing positively to the future. Ambidextrous leadership in wineries thus emerges as a key factor in achieving a sustainable and successful balance between tradition and modernity, family values and business goals and environmental consciousness and industry progress.