Muhammad Waqas, M. Waseem, Nauman Wajid, Irfan Irfan
{"title":"Enhancing brand equity through branded content experience on social media: Developing and testing a moderated mediation model.","authors":"Muhammad Waqas, M. Waseem, Nauman Wajid, Irfan Irfan","doi":"10.1037/ppm0000537","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":29936,"journal":{"name":"Psychology of Popular Media","volume":null,"pages":null},"PeriodicalIF":2.1000,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology of Popular Media","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1037/ppm0000537","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}