{"title":"Intention to use telemedicine services during a health crisis: A motivation-opportunity-ability theory approach","authors":"Ferry Tema Atmaja, Cedric Hsi-Jui Wu, Revanth Kumar Guttena, Andreawan Honora","doi":"10.1111/ijcs.13044","DOIUrl":null,"url":null,"abstract":"<p>Telemedicine, despite its longstanding presence, has emerged as a valuable resource amidst health crises. Yet, research on individuals' willingness to embrace telemedicine in such circumstances remains scarce. This article employs the Motivation–Opportunity–Ability theory to construct a novel framework for investigating how motivational, opportunity-related, and ability-related factors influence individuals' intention to use telemedicine during a health crisis. A sample of 468 respondents from Indonesia participated in an online survey. The data were analyzed using covariance-based structural equation modeling and the Hayes PROCESS macro. The findings revealed that contamination avoidance, telemedicine usability, and privacy concerns significantly influence the intention to use telemedicine services. Moreover, the findings also confirmed the moderated moderating effect of e-health literacy and technology optimism on the relationship between contamination avoidance and intention to use telemedicine services. By deepening our understanding of the factors shaping individuals' intention to use telemedicine services, this study makes valuable academic contributions to the field of telemedicine adoption literature. Additionally, it provides practical insights for telemedicine providers aiming to enhance individuals' intention to use telemedicine services during critical health situations.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"48 3","pages":""},"PeriodicalIF":8.6000,"publicationDate":"2024-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Consumer Studies","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/ijcs.13044","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Telemedicine, despite its longstanding presence, has emerged as a valuable resource amidst health crises. Yet, research on individuals' willingness to embrace telemedicine in such circumstances remains scarce. This article employs the Motivation–Opportunity–Ability theory to construct a novel framework for investigating how motivational, opportunity-related, and ability-related factors influence individuals' intention to use telemedicine during a health crisis. A sample of 468 respondents from Indonesia participated in an online survey. The data were analyzed using covariance-based structural equation modeling and the Hayes PROCESS macro. The findings revealed that contamination avoidance, telemedicine usability, and privacy concerns significantly influence the intention to use telemedicine services. Moreover, the findings also confirmed the moderated moderating effect of e-health literacy and technology optimism on the relationship between contamination avoidance and intention to use telemedicine services. By deepening our understanding of the factors shaping individuals' intention to use telemedicine services, this study makes valuable academic contributions to the field of telemedicine adoption literature. Additionally, it provides practical insights for telemedicine providers aiming to enhance individuals' intention to use telemedicine services during critical health situations.
尽管远程医疗存在已久,但它已成为健康危机中的宝贵资源。然而,有关个人在这种情况下接受远程医疗的意愿的研究仍然很少。本文采用 "动机-机会-能力 "理论构建了一个新的框架,用于研究动机、机会和能力相关因素如何影响个人在健康危机期间使用远程医疗的意愿。来自印度尼西亚的 468 名受访者参与了在线调查。我们使用基于协方差的结构方程模型和 Hayes PROCESS 宏对数据进行了分析。研究结果表明,避免污染、远程医疗可用性和隐私问题对使用远程医疗服务的意向有显著影响。此外,研究结果还证实了电子健康素养和技术乐观主义对避免污染与使用远程医疗服务意向之间关系的调节作用。通过加深对影响个人使用远程医疗服务意向的因素的理解,本研究为远程医疗采用文献领域做出了宝贵的学术贡献。此外,本研究还为远程医疗提供商提供了实用的见解,以提高个人在危急健康状况下使用远程医疗服务的意愿。
期刊介绍:
The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.