Qingyun Pang , Fei Hao , Honggen Xiao , Jigang Bao
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Abstract
This article investigates income distribution in pro-poor tourism. Drawing on a five-year ethnography in Yuanyang, China, a three-level tourism income distribution model along with potential consequences of each mode was identified through thematic analysis of hybrid data (Study 1). Subsequently, government-led, corporation-led, and community-led mode designs were tested with a sample of 561 participants (Study 2). Results show that community-led income distribution leads to higher visit intention and willingness to pay whereas government-led and corporate-led modes have lower effects. Trust and engagement effectively mediate income distribution and behavioral intentions. This research contributes to the theoretical understanding of income distribution in rural tourism. Practically, businesses and local governments should prioritize community-led income distribution to enhance tourists' ethical behavior and promote sustainable practices.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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