{"title":"Orthodontists on Social Media: Instagram's Influence.","authors":"Mehmet Ali Yavan, Gökçenur Gökçe","doi":"10.4274/TurkJOrthod.2022.2022.78","DOIUrl":null,"url":null,"abstract":"<p><strong>Objective: </strong>The aim of this study was to determine how orthodontists utilize the social media application Instagram for health communication.</p><p><strong>Methods: </strong>Four Turkish keywords were manually searched on the Instagram platform on February 12, 2022: \"orthodontist\" (ortodontist), \"orthodontics\" (<i>ortodonti</i>), \"orthodontic specialist\" (<i>ortodonti uzmanı</i>), and \"doctor of orthodontist\" (<i>ortodonti doktoru</i>). A total of 195 orthodontist accounts matching the inclusion criteria were divided into two groups: public and private. Profile information analyses were performed, and the results for public and private accounts were compared. Public accounts were further divided by gender and whether they shared a company name in their profiles. Groups were compared according to post content and type of patient photo. Statistical analysis involved the Shapiro-Wilk test, an Independent Samples t-test, the Mann-Whitney U test, and chi-square and Kappa tests.</p><p><strong>Results: </strong>The number of posts (96.06±149.30 vs. 195.36±248.51) and followers (1,250.56±2,347.47 vs. 4,071.43±6,557.63) were higher for public accounts. The number of followers (3,171.62±4,645.08 vs. 5,472.57±8,595.99) and daily posts (0.17±0.37 vs. 0.23±0.43) were higher for accounts with a company name. In the content analysis, posts on clear aligners (1.51±4.74 vs. 6.60±18.60, p<0.05) and patient and company advertisements were more common (0.49±1.85 vs. 3.70±10.70, p<0.05) for accounts with a company name.</p><p><strong>Conclusion: </strong>While public orthodontist accounts commonly promote fixed mechanics as a treatment option, accounts with a company name adopt a different approach, emphasizing the sharing of information about clear aligners.</p>","PeriodicalId":37013,"journal":{"name":"Turkish Journal of Orthodontics","volume":"37 1","pages":"14-21"},"PeriodicalIF":0.8000,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10986457/pdf/","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Turkish Journal of Orthodontics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4274/TurkJOrthod.2022.2022.78","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"DENTISTRY, ORAL SURGERY & MEDICINE","Score":null,"Total":0}
引用次数: 0
Abstract
Objective: The aim of this study was to determine how orthodontists utilize the social media application Instagram for health communication.
Methods: Four Turkish keywords were manually searched on the Instagram platform on February 12, 2022: "orthodontist" (ortodontist), "orthodontics" (ortodonti), "orthodontic specialist" (ortodonti uzmanı), and "doctor of orthodontist" (ortodonti doktoru). A total of 195 orthodontist accounts matching the inclusion criteria were divided into two groups: public and private. Profile information analyses were performed, and the results for public and private accounts were compared. Public accounts were further divided by gender and whether they shared a company name in their profiles. Groups were compared according to post content and type of patient photo. Statistical analysis involved the Shapiro-Wilk test, an Independent Samples t-test, the Mann-Whitney U test, and chi-square and Kappa tests.
Results: The number of posts (96.06±149.30 vs. 195.36±248.51) and followers (1,250.56±2,347.47 vs. 4,071.43±6,557.63) were higher for public accounts. The number of followers (3,171.62±4,645.08 vs. 5,472.57±8,595.99) and daily posts (0.17±0.37 vs. 0.23±0.43) were higher for accounts with a company name. In the content analysis, posts on clear aligners (1.51±4.74 vs. 6.60±18.60, p<0.05) and patient and company advertisements were more common (0.49±1.85 vs. 3.70±10.70, p<0.05) for accounts with a company name.
Conclusion: While public orthodontist accounts commonly promote fixed mechanics as a treatment option, accounts with a company name adopt a different approach, emphasizing the sharing of information about clear aligners.
研究目的本研究旨在确定正畸医生如何利用社交媒体应用程序 Instagram 进行健康交流:2022 年 2 月 12 日,在 Instagram 平台上手动搜索了四个土耳其关键词:"正畸医生"(ortodontist)、"正畸"(ortodontics)、"正畸专家"(ortodonti uzmanı)和 "正畸医生"(ortodonti doktoru)。共有 195 个符合纳入标准的正畸医生账户被分为两组:公共账户和私人账户。对个人资料信息进行了分析,并对公共账户和私人账户的结果进行了比较。根据性别和是否在个人资料中共享公司名称对公共账户进行了进一步划分。根据帖子内容和患者照片类型对各组进行比较。统计分析包括 Shapiro-Wilk 检验、独立样本 t 检验、Mann-Whitney U 检验、秩和检验以及 Kappa 检验:结果:公共账户的发帖数(96.06±149.30 vs. 195.36±248.51)和关注者数(1,250.56±2,347.47 vs. 4,071.43±6,557.63)均较高。公司名称账户的粉丝数(3,171.62±4,645.08 vs. 5,472.57±8,595.99)和日发帖量(0.17±0.37 vs. 0.23±0.43)都更高。在内容分析中,关于透明矫治器的帖子(1.51±4.74 vs. 6.60±18.60,p 结论:正畸医生公共账户通常会宣传固定矫治器作为一种治疗方法,而带有公司名称的账户则采用了不同的方法,强调分享有关透明矫治器的信息。