The Impact of Social Media on The Social Values: Field Study on UAE society

Abstract

Information technology significantly affects the lives of individuals, unlike traditional methods of social communication. Globalization and its technological tools have led to rapid communication between individuals and societies, openness to others, and the transfer of information. Therefore, this study came to investigate the question: What is the role of social media programs in changing the values of cooperation and respect in Emirati society? Through the descriptive approach, a random sample of 50 individuals from the city of Abu Dhabi in the Emirates was surveyed to identify the role of technology in spreading social values. After analyzing the data using The Statistical Package for the Social Sciences (SPSS) V. 26, the results showed that using social media programs increases the opportunities for cooperation among individuals while being aware of the privacy and security of their information when using these programs. On the other hand, the respondents’ opinions showed a low level of respect among social media users.