Message on a bottle: the use of augmented reality as a form of disruptive rhetoric in wine marketing

Q2 Agricultural and Biological Sciences

Journal of Wine Research Pub Date : 2024-03-06 DOI:10.1080/09571264.2024.2310292

Jeandri Robertson, Caitlin C. Ferreira, Jan Kietzmann, E. Botha

引用次数: 0

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酒瓶上的信息：在葡萄酒营销中使用增强现实技术作为一种颠覆性修辞形式

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来源期刊

Journal of Wine Research Agricultural and Biological Sciences-Horticulture

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： The Journal of Wine Research is an international and multidisciplinary refereed journal publishing the results of recent research on all aspects of viticulture, oenology and the international wine trade. It was founded by the Institute of Masters of Wine to enhance and encourage scholarly and scientific interdisciplinary research in these fields. The main areas covered by the journal include biochemistry, botany, economics, geography, geology, history, medicine, microbiology, oenology, psychology, sociology, marketing, business studies, management, wine tasting and viticulture.