Exploring how mumpreneurs use digital platforms' algorithms and mechanisms to generate different types of value

IF 6.5 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Nisreen Ameen, Vera Hoelscher, Niki Panteli
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Abstract

This study explores how digital platforms generate economic and non-economic value for a specific group of users: mumpreneurs. We collected qualitative data from 26 mumpreneurs in the United Kingdom who have caring responsibilities for young children and are running a business on the community-based platform Instagram. We found that through using Instagram and its algorithms, mumpreneurs can create various types of value in this context. Drawing on previous research into value creation, we make several contributions to the information systems literature. First, we unpack and explain alternative forms of value generated by digital platforms. Our findings show that through community-based platforms such as Instagram, mumpreneurs can create various types of economic and non-economic value—engagement, cognitive, economic, and self-preservation value—that is consistent with their business, social, and personal needs. Second, we propose a process model of value creation; and we identify two mechanisms that lead to value creation through Instagram's algorithms: recommended connectivity and adaptability. Third, we identify a temporal dimension of value creation through Instagram. This article contributes to the theory in the growing body of literature on value creation linked to digital platforms and explains several implications for theory and practice.

Abstract Image

探索创业者如何利用数字平台的算法和机制创造不同类型的价值
本研究探讨了数字平台如何为一个特殊的用户群体--拇指创业者--创造经济和非经济价值。我们收集了英国 26 名 "拇指创业者 "的定性数据,他们承担着照顾年幼子女的责任,并在基于社区的 Instagram 平台上经营业务。我们发现,通过使用 Instagram 及其算法,mumpreneurs 可以在这种情况下创造各种类型的价值。借鉴以往对价值创造的研究,我们对信息系统文献做出了几点贡献。首先,我们解读并解释了数字平台创造价值的其他形式。我们的研究结果表明,通过 Instagram 等基于社区的平台,创业者可以创造各种类型的经济和非经济价值--参与价值、认知价值、经济价值和自我保护价值--这些价值符合他们的商业、社会和个人需求。其次,我们提出了一个价值创造的过程模型;我们确定了通过 Instagram 算法创造价值的两个机制:推荐连接性和适应性。第三,我们确定了通过 Instagram 创造价值的时间维度。这篇文章为越来越多关于数字平台价值创造的文献提供了理论依据,并解释了其对理论和实践的若干影响。
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来源期刊
Information Systems Journal
Information Systems Journal INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
14.60
自引率
7.80%
发文量
44
期刊介绍: The Information Systems Journal (ISJ) is an international journal promoting the study of, and interest in, information systems. Articles are welcome on research, practice, experience, current issues and debates. The ISJ encourages submissions that reflect the wide and interdisciplinary nature of the subject and articles that integrate technological disciplines with social, contextual and management issues, based on research using appropriate research methods.The ISJ has particularly built its reputation by publishing qualitative research and it continues to welcome such papers. Quantitative research papers are also welcome but they need to emphasise the context of the research and the theoretical and practical implications of their findings.The ISJ does not publish purely technical papers.
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