{"title":"Exploring how mumpreneurs use digital platforms' algorithms and mechanisms to generate different types of value","authors":"Nisreen Ameen, Vera Hoelscher, Niki Panteli","doi":"10.1111/isj.12518","DOIUrl":null,"url":null,"abstract":"<p>This study explores how digital platforms generate economic and non-economic value for a specific group of users: mumpreneurs. We collected qualitative data from 26 mumpreneurs in the United Kingdom who have caring responsibilities for young children and are running a business on the community-based platform Instagram. We found that through using Instagram and its algorithms, mumpreneurs can create various types of value in this context. Drawing on previous research into value creation, we make several contributions to the information systems literature. First, we unpack and explain alternative forms of value generated by digital platforms. Our findings show that through community-based platforms such as Instagram, mumpreneurs can create various types of economic and non-economic value—<i>engagement</i>, <i>cognitive</i>, <i>economic</i>, and <i>self-preservation value</i>—that is consistent with their business, social, and personal needs. Second, we propose a process model of value creation; and we identify two mechanisms that lead to value creation through Instagram's algorithms: <i>recommended connectivity</i> and <i>adaptability</i>. Third, we identify a temporal dimension of value creation through Instagram. This article contributes to the theory in the growing body of literature on value creation linked to digital platforms and explains several implications for theory and practice.</p>","PeriodicalId":48049,"journal":{"name":"Information Systems Journal","volume":null,"pages":null},"PeriodicalIF":6.5000,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/isj.12518","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Systems Journal","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/isj.12518","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
This study explores how digital platforms generate economic and non-economic value for a specific group of users: mumpreneurs. We collected qualitative data from 26 mumpreneurs in the United Kingdom who have caring responsibilities for young children and are running a business on the community-based platform Instagram. We found that through using Instagram and its algorithms, mumpreneurs can create various types of value in this context. Drawing on previous research into value creation, we make several contributions to the information systems literature. First, we unpack and explain alternative forms of value generated by digital platforms. Our findings show that through community-based platforms such as Instagram, mumpreneurs can create various types of economic and non-economic value—engagement, cognitive, economic, and self-preservation value—that is consistent with their business, social, and personal needs. Second, we propose a process model of value creation; and we identify two mechanisms that lead to value creation through Instagram's algorithms: recommended connectivity and adaptability. Third, we identify a temporal dimension of value creation through Instagram. This article contributes to the theory in the growing body of literature on value creation linked to digital platforms and explains several implications for theory and practice.
期刊介绍:
The Information Systems Journal (ISJ) is an international journal promoting the study of, and interest in, information systems. Articles are welcome on research, practice, experience, current issues and debates. The ISJ encourages submissions that reflect the wide and interdisciplinary nature of the subject and articles that integrate technological disciplines with social, contextual and management issues, based on research using appropriate research methods.The ISJ has particularly built its reputation by publishing qualitative research and it continues to welcome such papers. Quantitative research papers are also welcome but they need to emphasise the context of the research and the theoretical and practical implications of their findings.The ISJ does not publish purely technical papers.