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The Influence of Celebrity Instagram Endorsement and Word of Mouth on Online Purchase Decisions with Brand Image as a Mediator

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-03-20 DOI:10.37676/ekombis.v12i1.5203
Ni Kadek Aprina Jayanti
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Abstract

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以品牌形象为中介，名人 Instagram 背书和口碑对网购决策的影响
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本文章由计算机程序翻译，如有差异，请以英文原文为准。
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来源期刊
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
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