Influence of consumption values on adoption of cashless society in emerging economies: the mediating effect of cashless readiness

IF 2.9 Q2 BUSINESS

Journal of Financial Services Marketing Pub Date : 2024-03-23 DOI:10.1057/s41264-024-00273-9

Md. Jahidul Islam, Shahedul Hasan, Ather Yeasir Fahim

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Abstract

With the advancement of digitalization, mobile financial services have become increasingly popular as they offer convenient, accessible, and secure ways to manage finances. This trend is expected to continue because more people worldwide gain access to mobile technology and become comfortable with digital financial services. Thereby, this study explores the influence of consumption values, such as functional, social, and emotional values on the adoption of the cashless society, including the mediating effect of cashless readiness. Using a convenience sampling method, a total of 200 responses were collected through a quantitative research approach. The study reveals that functional, social, and emotional values significantly influence cashless readiness, which affects the adoption of a cashless society. Additionally, the research reveals that cashless readiness mediates the relationship between consumption values and the adoption of a cashless society. The findings can be useful for mobile financial service providers, banking institutions, and governmental organizations in formulating and designing strategies to increase the number of individuals using digital payment systems.

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消费价值观对新兴经济体采用无现金社会的影响：无现金就绪程度的中介效应

随着数字化的发展，移动金融服务越来越受欢迎，因为它们提供了便捷、易用和安全的理财方式。由于全球越来越多的人开始使用移动技术，并开始习惯使用数字金融服务，预计这一趋势还将持续下去。因此，本研究探讨了消费价值观（如功能、社会和情感价值观）对采用无现金社会的影响，包括无现金准备程度的中介效应。本研究采用便利抽样法，通过定量研究方法共收集了 200 份问卷。研究表明，功能、社会和情感价值观对无现金准备程度有显著影响，而无现金准备程度又影响无现金社会的采用。此外，研究还揭示了无现金准备程度在消费价值观与采用无现金社会之间的中介关系。研究结果有助于移动金融服务提供商、银行机构和政府组织制定和设计战略，以增加使用数字支付系统的人数。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Financial Services Marketing BUSINESS-

CiteScore

5.60

自引率

26.70%

发文量

期刊介绍： Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world''s leading forums for the latest thinking, techniques and developments in marketing financial services. The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally. The journal covers: marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards loyalty plans brand management cross-selling products and services customer relationship management online services customer profiling targeting product positioning pricing distribution management consumer finance pooled investment funds The Journal of Financial Services Marketing publishes detailed and authoritative: Case studies from marketers worldwide, detailing their practical experiences, the problems faced and the lessons learned Research with IMPLICATIONS FOR PRACTICE from leading business schools, research institutes and universities, worldwide Reviews and briefings by expert practitioners and academics sharing thought-provoking and challenging ideas Legal reviews examining in detail the major changes in legislation Book reviews providing a ''thumbnail'' of best practice in marketing within the financial services field ...to keep subscribers up-to-date with the latest developments and thinking in bank and financial services marketing.