The impacts of mountain campsite attributes on tourists’ satisfaction and behavioral intentions: The mediating role of experience quality

Abstract

This study aimed to investigate the relationships among campsite attributes, tourists' experience quality, trip satisfaction, and intention to revisit campgrounds in the context of three typical mountain campgrounds (Raorao, Amanda, and Shanyu) in southwest China. Utilizing a combination of proportionate stratified and convenience sampling methods, 613 tourists visiting the three campgrounds were surveyed. The collected data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). The results revealed that campsite attributes either positively or negatively influence tourists' experience quality. Furthermore, experience quality plays a crucial role as a significant antecedent to trip satisfaction and as a mediator between campsite attributes and trip satisfaction. Additionally, tourists' trip satisfaction positively affects their revisit intentions. These findings contribute valuable insights into the formation process of camping tourists' behavioral intentions, considering their perceptions of campsite attributes, experience quality, and trip satisfaction. The paper concludes with a discussion of the research's theoretical and practical implications, as well as limitations, and provides suggestions for future research.