The behavioral contagion effect of tourists’ risk decision-making

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management Pub Date : 2024-03-20 DOI:10.1016/j.jhtm.2024.03.002

Jiangchi Zhang , Chaowu Xie , Feifei Lai , Songshan (Sam) Huang

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引用次数: 0

Abstract

This study investigated the contagion effect of other tourists' risk-seeking behavior on tourists' risk decision-making. It further examined the mediation of two contrasting motivational systems (approach-avoidance), and the moderation of destination management deterrence. Four experiments were conducted focusing on the risk decision-making of tourists in the context of undeveloped natural areas and tidal-bore watching settings. Independent samples t-tests, regression, and multivariate analysis of covariance were utilized to examine the proposed conceptual model. The results of Experiment 1 (n = 226) demonstrated that seeing other tourists' risk-seeking behavior had a contagion effect on tourists' risk decisions; specifically, other tourists' risk-seeking behavior increased tourists' risk-seeking intention but decreased their risk-aversion intention. Experiment 2 (n = 528) revealed the mediation effect of approach/avoidance motivation between the relationship of other tourists' risk-seeking and tourists' risk-seeking/avoidance intentions. Experiment 3 (n = 526) confirmed that destination management deterrence counteracted the behavioral contagion effect of tourist risk-seeking and induced more risk avoidance. Experiment 4 (n = 452) provided a holistic test of the conceptual model, demonstrating the robustness and validity of the findings. This study reveals the formation mechanism of tourists’ risk decision-making from a behavioral contagion perspective and offers management insights for tourist safety.

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游客风险决策的行为传染效应

本研究调查了其他游客的风险寻求行为对游客风险决策的传染效应。研究进一步考察了两种截然不同的动机系统（接近-规避）的中介作用，以及目的地管理威慑的调节作用。本研究进行了四项实验，重点研究了游客在未开发自然区域和观潮环境下的风险决策。利用独立样本 t 检验、回归和多变量协方差分析来检验提出的概念模型。实验 1（n = 226）的结果表明，看到其他游客的风险寻求行为会对游客的风险决策产生传染效应；具体而言，其他游客的风险寻求行为会增加游客的风险寻求意向，但会降低其风险规避意向。实验 2（n = 528）揭示了接近/规避动机在其他游客的风险寻求与游客的风险寻求/规避意向之间的中介效应。实验 3（n = 526）证实，目的地管理威慑抵消了游客风险寻求的行为传染效应，诱发了更多的风险规避。实验 4（n = 452）对概念模型进行了全面检验，证明了研究结果的稳健性和有效性。本研究从行为传染的角度揭示了游客风险决策的形成机制，为游客安全管理提供了启示。

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来源期刊

Journal of Hospitality and Tourism Management Multiple-

CiteScore

13.30

自引率

8.40%

发文量

177

审稿时长

45 days

期刊介绍： Journal Name: Journal of Hospitality and Tourism Management Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) Scope: Broad range of topics including: Tourism and travel management Leisure and recreation studies Emerging field of event management Content: Contains both theoretical and applied research papers Encourages submission of results of collaborative research between academia and industry.