Marketing halal investment in Jordan: an investigation of Muslims’ behavioral intention to invest in Hajj fund sukuk

IF 3.1 Q2 BUSINESS

Journal of Islamic Marketing Pub Date : 2024-03-18 DOI:10.1108/jima-09-2023-0291

Mohammad Nabeel Almrafee

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引用次数: 0

Abstract

Purpose

This study aims to examine the effect of several factors on Muslims' intentions to invest in the Hajj fund Sukuk, Jordan. The study's hypothesis and model were derived from previous studies.

Design/methodology/approach

The present study was undertaken based on a self-administered questionnaire of 356 Jordanians who are Muslims and non-investors in Hajj Fund Sukuk. The sample was selected using a purposive sampling method. The data were analyzed using Smart-PLS version 4.

Findings

The results indicated that social influence, knowledge, religion and return on investment significantly affect the purchase intention of Jordanian Muslims to invest in Hajj Fund Sukuk.

Research limitations/implications

There are some limitations to this study. First, the study was done in Jordan; thus, additional research might be conducted in other parts of the Islamic world to learn more about the perception of investing in Islamic Sukuk, particularly Hajj Sukuk. Second, while the present study used a quantitative research technique to achieve its purpose, it would be advantageous if the researchers used more qualitative techniques, such as interviews or focus groups, in the future to explore additional factors that may impact Muslims' intent to invest in Hajj Fund Sukuk.

Practical implications

The findings of the current study could help practitioners in the Islamic sukuk industry by identifying the key factors that encourage Muslims to invest in Hajj sukuk. They may use the results of this study in the formulation of marketing policies and the development of marketing strategies to persuade more investors to invest their money in these sukuk.

Originality/value

To the best of the author’s knowledge, this is the first study carried out to better understand the main factors that may influence Muslims to invest in Hajj Sukuk in the Jordanian context. Hence, this study contributes to increasing the body of knowledge in the area of Islamic marketing in general and in the field of Islamic sukuk investment specifically.

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约旦的清真投资营销：穆斯林投资朝觐基金伊斯兰债券的行为意向调查

目的本研究旨在探讨若干因素对穆斯林投资约旦朝觐基金苏库克债券意向的影响。本研究的假设和模型来自于以往的研究。设计/方法/途径本研究基于一份自填式调查问卷，调查对象为 356 名约旦穆斯林和非朝觐基金苏库克债券投资者。样本采用目的性抽样法选出。研究结果表明，社会影响、知识、宗教信仰和投资回报会显著影响约旦穆斯林投资朝觐基金苏库克债券的购买意向。首先，本研究是在约旦进行的；因此，可能需要在伊斯兰世界的其他地方进行更多的研究，以了解人们对投资伊斯兰债券，尤其是朝觐债券的看法。其次，虽然本研究使用了定量研究技术来实现其目的，但如果研究人员在未来使用更多的定性技术（如访谈或焦点小组）来探索可能影响穆斯林投资朝觐基金伊斯兰债券意向的其他因素，那将是非常有利的。据作者所知，这是第一项为更好地了解影响穆斯林投资约旦朝觐基金伊斯兰债券的主要因素而开展的研究。因此，本研究有助于增加伊斯兰市场营销领域的总体知识，特别是伊斯兰伊斯兰债券投资领域的知识。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Islamic Marketing BUSINESS-

CiteScore

8.40

自引率

28.10%

发文量

期刊介绍： Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.