The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers

IF 1.9 Q3 BUSINESS

Journal of Global Scholars of Marketing Science Pub Date : 2024-03-11 DOI:10.1080/21639159.2024.2308298

Wonbae Pang, Eunju Ko, Minjung Cho

引用次数: 0

Abstract

In today’s society, individuals invest considerable effort into enhancing their physical appearance for socioeconomic success. Despite significantly expanding the boundaries of luxury brands, there...

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奢侈品牌情色资本对奢侈品牌消费价值和购买意向的影响--聚焦 VIP 客户

在当今社会，人们为了在社会经济方面取得成功，不惜投入大量精力来提升自己的外貌。尽管奢侈品牌的界限在不断扩大，但仍有一些品牌在不断地......

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来源期刊

Journal of Global Scholars of Marketing Science BUSINESS-

CiteScore

4.00

自引率

6.20%

发文量