Country branding in post-truth Era: A configural narrative

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Pramukh Nanjundaswamy Vasist , Satish Krishnan
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引用次数: 0

Abstract

This study investigates the impact of online disinformation and hate speech on a country's image, considering its implications for the destination's image and tourism prospects. Utilizing the theoretical lens of soft power, the study performs a macro-level empirical analysis across 56 countries on the influence of a diverse array of online disinformation variants and hate speech on the nation's brand image. The results from the configurational analysis demonstrate the increasing dominance of state and partisan factions-led disinformation, which collectively impact the nation's image. The findings also shed light on the diminishing role of foreign disinformation, while the ancillary function of online hate emphasizes the significance of disinformation amplified hate speech, which has become increasingly commonplace in global political discourse, with such disinformation campaigns using hate speech as an amplification strategy. The study contributes to contemporary tourism research, which underscores the vitality of the country's image to tourism and offers recommendations to destination marketing organizations towards intensifying efforts to preserve the country's image.

后真相时代的国家品牌建设:配置叙事
本研究探讨了网络虚假信息和仇恨言论对国家形象的影响,并考虑了其对目的地形象和旅游前景的影响。本研究利用软实力的理论视角,对 56 个国家的各种网络虚假信息变体和仇恨言论对国家品牌形象的影响进行了宏观层面的实证分析。配置分析的结果表明,国家和党派主导的虚假信息日益占据主导地位,共同影响着国家形象。研究结果还揭示了外国虚假信息的作用正在减弱,而网络仇恨的辅助功能则强调了虚假信息放大仇恨言论的重要性,仇恨言论在全球政治话语中已变得越来越普遍,此类虚假信息活动将仇恨言论作为一种放大策略。本研究为当代旅游业研究做出了贡献,强调了国家形象对旅游业的重要意义,并向目的地营销组织提出了加强努力维护国家形象的建议。
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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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