Omnichannel marketing: a systematic review and research agenda

The International Review of Retail, Distribution and Consumer Research Pub Date : 2024-03-08 DOI:10.1080/09593969.2024.2321917

A. Mansurali, Gladys Stephen, Dharun Kasilingam, Daniel Inbaraj Jublee

引用次数: 0

Abstract

In today’s business landscape, customers hold a central position. They possess extensive knowledge and understanding of various brands’ products and services. Consequently, it has become crucial fo...

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全渠道营销：系统回顾与研究议程

在当今的商业环境中，客户占据着核心地位。他们对各种品牌的产品和服务有着广泛的了解和认识。因此，客户服务已变得至关重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The International Review of Retail, Distribution and Consumer Research

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