Essential Capabilities for Successful Digital Service Innovation at the Bottom of the Pyramid

IF 6.3 2区管理学 Q1 BUSINESS

California Management Review Pub Date : 2024-03-07 DOI:10.1177/00081256241231832

Vijaya Sunder M, Siddhartha Modukuri

引用次数: 0

Abstract

Several firms worldwide that attempted to penetrate the bottom of the pyramid (BOP) with digital service innovations have encountered disappointing returns. This article explores what capabilities firms should develop and how they should nourish them for value creation at the BOP. Using the multiple-case method, this study inductively derives persuasion, co-creation, adaptation, and self-sustainability as essential capabilities. Cumulative maneuvering of these capabilities resulted in a sand cone model. Both established incumbents and digital natives benefit from this model, which enables them to safeguard their digital offerings while penetrating or expanding within BOP markets.

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金字塔底层成功进行数字服务创新的基本能力

世界上有几家公司试图通过数字服务创新打入金字塔底层（BOP），但结果却令人失望。本文探讨了企业应发展哪些能力，以及如何培养这些能力以在金字塔底层创造价值。本研究采用多案例方法，归纳出说服、共同创造、适应和自我维持等基本能力。对这些能力的累积操纵形成了一个沙锥模型。无论是老牌企业还是数字原生企业，都能从这一模式中获益，从而在渗透或拓展 BOP 市场的同时，保护自己的数字产品。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

California Management Review Multiple-

CiteScore

18.40

自引率

3.00%

发文量

期刊介绍： California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.