Post-loss speeding or post-win slowing? An empirical note on the interpretation of decision-making time as a function of previous outcome.

Abstract

Differences in response time following previous losses relative to previous wins are robust observations in behavioural science, often attributed to an increased (or decreased) degree of cognitive control exerted after negative feedback, hence, post-loss slowing (or post-loss speeding). This presumes that the locus of this effect resides in the specific modulation of decision time following negative outcomes. Across two experiments, I demonstrate how the use of absolute rather than relative processing speeds, and the sensitivity of processing speeds in response to specific experimental manipulations (Experiment 1: win rate, Experiment 2: feedback), provide clarity as to the relative weighting of post-win and post-loss states in determining these behavioural effects. Both experiments show that the speeding or slowing of decision-time is largely due to the flexibility generated by post-win cognitive states. Given that post-loss speeding may actually represent post-win slowing, conclusions regarding the modulation of decision-making time as a function of previous outcomes need to be more carefully considered.