A Content Analysis of Indoor Tanning Twitter Chatter During COVID-19 Shutdowns: Cross-Sectional Qualitative Study.

Q3 Medicine

JMIR dermatology Pub Date : 2024-03-04 DOI:10.2196/54052

Laurie Groshon, Molly E Waring, Aaron J Blashill, Kristen Dean, Sanaya Bankwalla, Lindsay Palmer, Sherry Pagoto

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Abstract

Background: Indoor tanning is a preventable risk factor for skin cancer. Statewide shutdowns during the COVID-19 pandemic resulted in temporary closures of tanning businesses. Little is known about how tanners reacted to losing access to tanning businesses.

Objective: This study aimed to analyze Twitter (subsequently rebranded as X) chatter about indoor tanning during the statewide pandemic shutdowns.

Methods: We collected tweets from March 15 to April 30, 2020, and performed a directed content analysis of a random sample of 20% (1165/5811) of tweets from each week. The 2 coders independently rated themes (κ=0.67-1.0; 94%-100% agreement).

Results: About half (589/1165, 50.6%) of tweets were by people unlikely to indoor tan, and most of these mocked tanners or the act of tanning (562/589, 94.9%). A total of 34% (402/1165) of tweets were posted by users likely to indoor tan, and most of these (260/402, 64.7%) mentioned missing tanning beds, often citing appearance- or mood-related reasons or withdrawal. Some tweets by tanners expressed a desire to purchase or use home tanning beds (90/402, 22%), while only 3.9% (16/402) mentioned tanning alternatives (eg, self-tanner). Very few tweets (29/1165, 2.5%) were public health messages about the dangers of indoor tanning.

Conclusions: Findings revealed that during statewide shutdowns, half of the tweets about indoor tanning were mocking tanning bed users and the tanned look, while about one-third were indoor tanners reacting to their inability to access tanning beds. Future work is needed to understand emerging trends in tanning post pandemic.

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COVID-19 关闭期间室内日光浴推特聊天内容分析：交叉定性研究。

背景：室内日光浴是皮肤癌的一个可预防风险因素。在 COVID-19 大流行期间，全州范围内的停业导致日光浴企业暂时关闭。人们对日光浴者在失去日光浴店后的反应知之甚少：本研究旨在分析全州范围内大流行病停业期间有关室内日光浴的 Twitter（后改名为 X）聊天记录：我们收集了 2020 年 3 月 15 日至 4 月 30 日期间的推文，并对每周 20% 的推文随机样本（1165/5811）进行了定向内容分析。两名编码员独立评定主题（κ=0.67-1.0；94%-100% 一致）：大约一半（589/1165，50.6%）的推文是由不可能在室内晒黑的人发布的，其中大部分嘲讽了晒黑者或晒黑行为（562/589，94.9%）。34%（402/1165）的推文是由可能进行室内日晒的用户发布的，其中大部分（260/402，64.7%）提到了错过日晒床，并经常提到与外表或心情有关的原因或退出。一些晒黑者的推文表达了购买或使用家用日晒床的愿望（90/402，22%），而只有 3.9%（16/402）的推文提到了日晒的替代方法（如自晒）。很少有推文（29/1165，2.5%）是关于室内日光浴危害的公共卫生信息：研究结果表明，在全州范围的关闭期间，一半有关室内日光浴的推文是在嘲笑日光浴床使用者和日光浴的外观，而大约三分之一是室内日光浴者对无法使用日光浴床的反应。要了解大流行后日光浴的新趋势，还需要今后的工作。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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