Comparative study of socially responsible consumption measurement in three Latin American countries

IF 4.8 Q1 Economics, Econometrics and Finance
Lida Esperanza Villa-Castaño, Jesús Perdomo-Ortiz, Sebastián Dueñas-Ocampo, William Fernando Durán León
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引用次数: 0

Abstract

Socially responsible consumption reflects a consumer's political and ethical act. Its measurement is dependent on the socio-economic and cultural context. Consequently, measurement instruments reflecting various behaviour profiles of global consumers have been developed. This study employs a Latin-American-specific measurement instrument to compare socially responsible consumption behaviours in Colombia, Mexico and Peru, countries with the same cultural cluster, that is they reflect a set of values shaped by religion, family, a sense of authority and a nationalist bias in their cultural pattern. The empirical test included confirmatory factorial analysis exercise, factorial invariance analysis and a contrast analysis of variance. The results for the three Latin American countries show the following. (i) The Mexican consumer, compared to the Peruvian and Colombian one, exhibits a stronger tendency to evaluate external practices of corporate social responsibility as a criterion of consumption. (ii) The rationality of the Mexican consumer is better in terms of consumption volume of products, resources and services. Finally, (iii) Peruvian and Mexican consumers (vs. Colombian consumers) exhibit a tendency to assess the responsible practices of companies in labour matters more as a consumption criterion. This study provides empirical evidence of the context-dependent nature of measuring socially responsible consumption. For practitioners, identifying consumer profiles based on the market context enables them to customise goods and services. Moreover, policymakers should implement a sustainable consumption agenda with public policy guidelines tailored to the specific context.
三个拉丁美洲国家社会责任消费衡量比较研究
社会责任消费反映了消费者的政治和道德行为。其衡量标准取决于社会经济和文化背景。因此,人们开发了反映全球消费者各种行为特征的测量工具。本研究采用了拉丁美洲特有的测量工具,对哥伦比亚、墨西哥和秘鲁的社会责任消费行为进行比较,这些国家具有相同的文化集群,即它们反映了由宗教、家庭、权威感和文化模式中的民族主义偏见所形成的一系列价值观。实证检验包括确证因子分析、因子不变量分析和方差对比分析。三个拉丁美洲国家的结果显示如下。(i) 与秘鲁和哥伦比亚的消费者相比,墨西哥的消费者更倾向于把企业社会责任的外 部做法作为消费标准。(ii) 从产品、资源和服务的消费量来看,墨西哥消费者的理性程度更高。最后,(iii) 秘鲁和墨西哥消费者(与哥伦比亚消费者相比)更倾向于将企业在劳工问题上的负责任做法作为消费标准进行评估。这项研究提供了实证证据,证明了衡量社会责任消费的环境依赖性。对于从业者来说,根据市场环境确定消费者特征,可以使他们定制商品和服务。此外,政策制定者应实施可持续消费议程,并根据具体情况制定公共政策指导方针。
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来源期刊
CiteScore
5.90
自引率
0.00%
发文量
0
期刊介绍: -To offer rigorous and informed analysis of ethical issues and perspectives relevant to organizations and their relationships with society -To promote scholarly research and advance knowledge in relation to business ethics and corporate social responsibility and social entrepreneurship by providing cutting edge theoretical and empirical analysis of salient issues and developments -To be responsive to changing concerns and emerging issues in the business ethics and business and society sphere, and to seek to reflect these in the balance of contributions -To be the publication outlet of choice for all types of original research relating to business ethics and business-society relationships. Original articles are welcomed. Each issue will normally contain several major articles, and there will be an occasional FOCUS section which will contain articles on an issue of particular importance and topicality. Other regular features will include editorial interviews, book reviews, comments and responses to published articles, research notes and case studies. Business Ethics: A European Review is well established as an academic research journal which is at the same time readable, user-friendly and authoritative. It publishes both fully refereed scholarly papers and special contributions such as speeches and reviews. The range of contributions reflects the variety and scope of ethical issues faced by business and other organisations world-wide, and at the same time seeks to address the interests and concerns of the journals readership.
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