#SharingHEOR: Developing Modern Media for Communication and Dissemination of Health Economics and Outcomes Research

IF 3.1 4区医学 Q1 ECONOMICS

Applied Health Economics and Health Policy Pub Date : 2024-03-01 DOI:10.1007/s40258-023-00863-z

Davene R. Wright, Mikaela Batista, Tim Wrightson

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Abstract

Questions regarding the effectiveness and safety of health interventions and allocation of health care resources are frequently discussed in mainstream and social media. Additionally, government and foundation funders are increasingly mandating that results be disseminated to the lay public and patients may benefit from being able to digest scientific research regarding their health conditions. Therefore, it is important to widely disseminate and clearly communication health economics and outcomes research (HEOR) findings to a range of interested parties. Digital media features such as graphical or visual abstracts, infographics and videos are informative and add value to research articles by improving reader engagement with articles, potentially increasing their impact, and allowing results to be more widely disseminated. However, use of novel digital media for research dissemination has been relatively limited to date. In this article, we discuss the rationale for developing novel media to communicate and disseminate research findings and offer practical advice for doing so. We conclude by outlining a future agenda for research regarding HEOR communication and dissemination.

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#SharingHEOR: Development Modern Media for Communication and Dissemination of Health Economics and Outcomes Research.

主流媒体和社交媒体经常讨论有关医疗干预措施的有效性和安全性以及医疗资源分配的问题。此外，政府和基金会的资助者越来越多地要求向非专业公众传播研究成果，而患者也可能会从消化有关其健康状况的科学研究中获益。因此，向一系列感兴趣的人广泛传播和明确交流卫生经济学和结果研究（HEOR）的结果非常重要。图形或可视化摘要、信息图表和视频等数字媒体功能信息丰富，可提高读者对文章的参与度，增加文章的影响力，使研究成果得到更广泛的传播，从而为研究文章增添价值。然而，迄今为止，利用新型数字媒体传播研究成果的情况还相对有限。在本文中，我们将讨论开发新型媒体来交流和传播研究成果的理由，并为此提供实用建议。最后，我们概述了未来有关高等教育研究交流和传播的研究议程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Applied Health Economics and Health Policy Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

6.10

自引率

2.80%

发文量

期刊介绍： Applied Health Economics and Health Policy provides timely publication of cutting-edge research and expert opinion from this increasingly important field, making it a vital resource for payers, providers and researchers alike. The journal includes high quality economic research and reviews of all aspects of healthcare from various perspectives and countries, designed to communicate the latest applied information in health economics and health policy. While emphasis is placed on information with practical applications, a strong basis of underlying scientific rigor is maintained.